The Problem:
Space Coast United Soccer Club, based in Melbourne, Florida, struggled with low engagement despite having decent an online presence off-Google. Their Google Business Profile (GBP) had minimal visibility, which impacted their ability to reach local soccer enthusiasts, athletic families, and potential clients. Despite being an established soccer club, the club was not ranking well for key local search terms, and their GBP engagement was lacking, with no calls or clicks in the early stages.
The Solution:
We stepped in to revamp the club’s GBP and optimize it for local search performance. Over the course of one year, we implemented a comprehensive strategy that included local SEO, keyword optimization, and content enhancements to help them stand out in the crowded sports landscape.
Key actions included:
- Profile Content Optimization: We enhanced their business descriptions, added specific services like youth soccer programs and league registrations, and included the precise locations of their soccer fields to improve their local relevance.
- Local Keyword Optimization: We targeted local search terms such as youth soccer in Melbourne, FL, soccer leagues in Brevard County, and indoor soccer in Florida. These changes helped the club rank for high-traffic, location-specific keywords.
- Map & Mobile Optimization: Given the high number of users searching on mobile devices, we made sure the club’s GBP was fully optimized for mobile access, providing quick and easy information for those looking for directions or information about the club.
The Result:
The changes we implemented led to phenomenal results in a remarkably short period. Here’s how the club performed over the course of just one year:
- Search Impressions: A jaw-dropping 97,600% increase to 976 search impressions, putting Space Coast United Soccer Club on the map for anyone searching for soccer-related services in their area.
- Map Impressions: Their map impressions surged by 10,700%, bringing their visibility up to 107 impressions.
- Click-Through Rate: Clicks rose by 7,000%, with 70 total clicks, showing that more people were engaging with their profile after seeing it in search results.
- Mobile Traffic: With 714 search impressions coming from mobile devices, it became clear that optimizing for mobile was a critical factor in driving traffic and engagement.
In just one year, we took a local soccer club from virtually no visibility to a 97,600% increase in search impressions—transforming their online presence and setting the stage for future growth and community engagement. ⚽🌟
Ready to break away and score for yourself? Whether you’re starting with a brand-new Google Business Profile or looking to optimize an existing one, we specialize in delivering exceptional results like these to help your business grow. Reach out today and let us coach you to your own gold medal! 🥇
