With millions of businesses managing their websites, Google My Business profiles, social media profiles, and listings on other major review platforms, legitimacy can make all the difference to a potential customer.
At the same time, many businesses are more busy than ever and managers may be looking for an easy way to save time – often by neglecting their Google My Business profile.
In this guide, I’ll walk you through the major benefits of your Google My Business profile and how much legitimacy it can add to your business’s online presence.
How Google My Business Adds Legitimacy to a Company
If you’re looking to save some time, skimping out on your Google My Business profile isn’t the right move.
As the world’s top search engine, the great majority of online searches for businesses are hosted through Google. This is why Google developed Google My Business as another method of vetting businesses and getting the best information to their users.
Over time, people started to expect to see business profiles on GMB to appear in their searches – regardless if they’re searching on desktop, mobile, or maps.
When a business doesn’t appear in a search, it’s often an automatic disqualification even if that business is truly the best in their area. Here’s how Google My Business profiles add legitimacy to your business:
- GMB displays your profile on the largest search engine in the world
- GMB shows potential customers all of your vital business information
- GMB allows potential customers to check your online reviews
- GMB gives potential customers the opportunity to contact you or get directions through your profile
If your business doesn’t have a profile, or if that profile isn’t properly managed and optimized, that legitimacy can go out the window and potential customers may be pushed to look at your competitors instead.
Why You Should have a Google My Business Profile
As you can probably tell by now, having a great Google My Business profile can make a huge difference in how successful your business is online.
In most cases, your potential customers will come across your business’s Google My Business profile well before they’d ever land on your website! Without a GMB profile, you may not even show up for common searches like “Doctor Near Me” because Google has no good way of making that connection and ranking your business.
Furthermore, most businesses already have Google My Business profiles. Even if a business owner purposefully doesn’t create a profile, Google often uses information pulled from other platforms to automatically generate profiles.
When you take that into account, it’s even more obvious why managing your Google My Business profile adds legitimacy to your business: in a sea of well-managed and frequently updated profiles, a barren profile for your business is not a good look.
Lost in the Jungle? Let the King of the Jungle Help You
When it comes to managing your profile and creating great GMB Posts, you don’t have to wander through this digital jungle alone. Let the Gorilla step in to guide you to the top of the food chain. Learn more about our easy onboarding process and simple management package.
