How Often Should I Post on Google My Business?

There comes a time when we all need to get creative and make new tools. To become king of the jungle, I needed to constantly grow and learn every little trick that would help me conquer the digital jungle through Google My Business. It turns out that Google My Business Posts are a major stepping stone to dominating your competitors and looking great on those search results pages.

If you’re scratching your head about how often you should be posting on Google My Business, first have a family member check for fleas. Then, keep reading to learn about the best schedule and strategy for sharing Google My Business Posts.

Tip from the Gorilla: If you haven’t already read my post about GMB Posts, click here before you learn more about the posting schedule that has the Gorilla Seal of Approval™. 

When Do Posts Expire? 

GMB Posts aren’t designed to be a “set and forget” type of feature. In the past, users were able to select how long they wanted a specific Post to run for. As time went on and Google gathered more information, this feature was updated so that business owners have no control over how long the Posts run!

Google My Business Posts will expire after 7 days.

Luckily, you’ll get a notification that your Post is about to expire via email or phone notification. That way, there’s no reason for your profile to go bare without a Post for even a short period of time – especially because any time when your profile doesn’t have a Post is a time that your profile is potentially less competitive and appealing to potential customers!

Tip from the Gorilla: Build GMB Posts into your weekly schedule! That way, you will have a post ready to go when the previous one is about to expire – or you’ll be able to continuously update your profile with new Posts that cycle out constantly.

How Often You Should Be Posting on GMB 

If you search online for information about how frequently you should be posting to Google My Business, you’ll probably get a generic answer of “regularly.”

Let’s get more specific than that, though.

Most businesses share one Post a week. In many cases, these Posts are a general update or feature a specific product or service. Depending on your business type, sharing one post a week could work splendidly!

However, if you want to get to the top of the food chain, you may need to up that number to at least two Posts a week.


Because it’s time to get your head out of the sand and share coupon codes, events, product features, and more. 

Until a Post expires, it will still be visible to the public. That means that you can showcase more than one Post at a time, though the most recent Post will likely be the one that earns the most engagement. 

If you’re able to, create a schedule that allows you to share Posts at least twice a week so that potential customers can learn a lot about the important aspects of your business. For example, for businesses that run coupons and sales, sharing one Post a week with sale information and another Post that features a product would be a great strategy!

5 Post-Worthy Topics to Share with Your Potential Customers 

It’s never any fun to wander through the digital jungle without a guide. So, if you’re feeling overwhelmed by all the options when it comes to GMB Posts, don’t worry. Here are the top 5 Post-worthy topics that you should be sharing with your customers on Google My Business.

1. Events

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2. Product and Service Features

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3. Reviews

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4. Business Differentiators

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5. Coupon Codes

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Need Help? Ask the King

On average, we save business owners 18 hours a month by managing their Google My Business profile. But, really, that perk barely scratches the canopy. GMB Gorilla has the brawn and the brain needed to make sure you have a fully optimized profile – including expert-level GMB Posts! Let us help you. Learn more about our easy onboarding process and simple management package.

GMB Gorilla in Suit


GMB Gorilla is the King of Local Search. He has been dominating the digital jungle for close to two decades and is dedicated to helping guide your profile to higher rankings. He answers your questions about Google Business Profiles and Local SEO via Ask the Gorilla. When not optimizing Google Business Profiles and dealing with Google's black hole support, he can be found munching on bananas. Lots of bananas.