Who can fix Google My Business Profile suspensions?

Hi GMB Gorilla. Who can fix Google My Business Profile suspensions?

A Google My Business (GMB) Profile suspension is no fun for anyone. If you’re the page owner, you’re probably going bananas trying to figure out how to fix the problem, and if you’re a page manager, you’re probably trying to help the owner fix the issue.

Page suspensions impact your GMB Knowledge Panel, the box on the right side of a Google search results page containing your business name, address, hours, phone number, website, and other important information. It also impacts your appearance on the map and local pack in search results.

There are many reasons why your page can get suspended. Google has strict standards that you can violate unknowingly. Some common causes include:

  • Multiple profiles for your business at the same location
  • Keyword stuffing the business name
  • Updating your profile address
  • Several businesses are listed under one address
  • Your website URL forwards users to a different site

Google will not tell you why your account is suspended; it can take the company weeks to respond to your questions. Getting your account reinstated will take more time after you receive a response. There’s no need to go ape; you just need to understand Google’s regulations.

There are two primary types of GMB suspensions: soft and hard

A soft suspension is when your business information is still available on Google, but your page is hidden from search results. A hard suspension is when your Knowledge Panel does not appear online.

You must act quickly to resolve the issue if you have a hard suspension. If you have a soft suspension, you may be able to wait a bit longer to take action since your Google Profile will still appear in search and on maps.

With either suspension type, you will not be able to change your information until the suspension is resolved.

Profile owners can fix a Google Business Profile profile suspension

Profile owners are the ones who are ultimately responsible for their business profile page. If there are any issues with the page, it’s up to the owner to fix them. These issues include suspensions.

Owners can add and remove users and change business information. The primary owner can remove other owners and transfer primary ownership. An owner account suspension involves the removal of the owner’s Google account. All information, including reviews, will be removed. 

If you’re the owner of a suspended GMB page, don’t panic. You can take steps to correct the issue and reinstate your page.

First, review the Google My Business Terms of Service. These are the policies you agreed to when you created your profile. If you violate any of these terms, that’s likely why your page was suspended.

Next, check your business profile for any issues. Once you’ve identified the issues, you can start fixing them. Make sure to update your information, so it’s accurate and complete. Then, submit a reinstatement request via the online form.

If you’re unsure how to fix the issue, you can always reach out to GMB Gorilla for help getting your page reinstated.

Profile managers can fix a Google My Business Profile suspension

Profile managers can help fix a Google My Business profile page suspension. If you’re a manager of a suspended GMB page, your first step should be to contact the profile owner. Then you can head on over to the Google Terms of Service to start learning what violations your profile may have.

Profile managers can submit reinstatement requests once a Google Business Profile has been fixed, so if you’re managing a Profile for someone else, you can swing into action to get them to the other side of the river.

GMB Gorilla can fix a Google My Business Profile suspension

You probably heard through the ape-vine that GMB Gorilla offers a Google My Business Suspension Service providing an expert solution to your profile suspension issues.

We work with Google representatives daily and can get answers when you cannot. Our team will handle everything for you, so you don’t need to worry about communicating with Google.

The first step is to describe your problem to your GMB Gorilla account manager and provide access to your account.

Next, we will research your issue and open a ticket with Google. We have lots of experience crafting these tickets, so we know how to tell Google that your GMB account should not have been impacted. Our team will continue to work on your behalf until the problem is resolved.

We cannot guarantee that your issue will be fixed because we cannot control Google’s ultimate decision, but as of January 2023 we have a 98% success rate.

How to Fix a Google profile suspension in four steps

These steps will help you fix a profile suspension in many cases:

1. Review GBP Terms of Service

Reviewing the terms can help you understand why your account was suspended. Google does not monkey around when it comes to enforcing policy violations.

2. Check Your Business Profile for Any Issues

Ensure your page is optimized and your name, address, and phone number (NAP) are consistent across all platforms.

3. Fix the Issues Causing the Profile Suspension

Fix the problems to the best of your ability and verify all information.

4. File a Profile Reinstatement via Online Form

Let Google know that you have worked to resolve your issues.

Preventing a Page Suspension in the Future

Here are some of the best methods to prevent further suspensions:

  • Understand the Google guidelines
  • Do not keyword stuff the business name field
  • Do not list a post office box or virtual office as your business address
  • Do not use a website redirect
  • Do not enter incorrect categories
  • Do not use service areas you do not actually serve
  • Do not buy positive reviews (i.e. fake reviews)

These are just a few of the many things you can do to help prevent page suspensions. There are more that you can research, but these are some of the most important. 

Let GMB Gorilla resolve your page suspension issues

Google My Business suspensions can be a real pain, but there is no need to be a Furious George. We offer expert solutions to resolve any suspension issues.

Our team has years of experience working with Google representatives and knows how to craft a ticket to get your account back on track. If you’re having problems fixing your suspended page, don’t hesitate to reach out for help.

GMB Gorilla in Suit


GMB Gorilla is the King of Local Search. He has been dominating the digital jungle for close to two decades and is dedicated to helping guide your profile to higher rankings. He answers your questions about Google Business Profiles and Local SEO via Ask the Gorilla. When not optimizing Google Business Profiles and dealing with Google's black hole support, he can be found munching on bananas. Lots of bananas.