{"id":2948,"date":"2020-09-02T19:39:53","date_gmt":"2020-09-02T19:39:53","guid":{"rendered":"https:\/\/gmbgorilla.com\/?p=2948"},"modified":"2023-09-12T18:50:15","modified_gmt":"2023-09-12T18:50:15","slug":"how-to-optimize-google-my-business","status":"publish","type":"post","link":"https:\/\/gmbgorilla.com\/how-to-optimize-google-my-business\/","title":{"rendered":"How to Optimize Google My Business"},"content":{"rendered":"\n<p>Does it make you go bananas when your competitor\u2019s ranks higher than you on Google? We know it\u2019s enough to make anyone beat their chest and roar. \ud83e\udd8d<\/p>\n\n\n\n<p>Lucky for you, <a href=\"\/\">GMB Gorilla<\/a> is here with another guide. This time it&#8217;s about <strong><em>How to Optimize Google My Business Profiles<\/em><\/strong>.<\/p>\n\n\n\n<h2 class=\"gb-headline gb-headline-a147263a gb-headline-text\">Guide Contents<\/h2>\n\n\n\n<ul>\n<li><a href=\"#what-is-google-my-business\"><strong>What is Google My Business<\/strong><\/a><\/li>\n\n\n\n<li><a href=\"#why-optimize-google-business-profile\" data-type=\"internal\" data-id=\"#why-optimize-google-business-profile\"><strong>Why Optimize Your Google Business Profile<\/strong><\/a><\/li>\n\n\n\n<li><a href=\"#How-the-Google-Business-Profile-Ranking-Algorithm-Works\"><strong>How the Google Business Profile Ranking Algorithm Works<\/strong><\/a>\n<ul>\n<li><a href=\"#proximity\">Proximity<\/a><\/li>\n\n\n\n<li><a href=\"#relevance\">Relevance<\/a><\/li>\n\n\n\n<li><a href=\"#prominence\">Prominence<\/a><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><a href=\"#How-to-Optimize-Google-My-Business-Profiles\"><strong>How to Optimize Google My Business (10 Steps)<\/strong><\/a>\n<ul>\n<li><a href=\"#Claim-Your-Google-Business-Profile\">1. Claim Your Google Business Profile<\/a><\/li>\n\n\n\n<li><a href=\"#Create-and-Upload-a-Profile-Logo-Avatar-and-Cover\">2. Create and Upload a Profile Logo Avatar and Cover<\/a><\/li>\n\n\n\n<li><a href=\"#Geotag-and-Upload-Profile-Pictures-and-Videos\">3. Geotag and Upload Profile Pictures and Videos<\/a><\/li>\n\n\n\n<li><a href=\"#Enhance-Your-Google-Business-Profile-Information\">4. Enhance Your Google Business Profile Information<\/a><\/li>\n\n\n\n<li><a href=\"#Bonus-Step-Enable-Specialty-Features\" data-type=\"internal\" data-id=\"#Bonus-Step-Enable-Specialty-Features\">Bonus Step: Enable Specialty Features<\/a><\/li>\n\n\n\n<li><a href=\"#Add-Services-to-Your-Google-Business-Profile\">5. Add Services to Your Google Business Profile<\/a><\/li>\n\n\n\n<li><a href=\"#Add-Products-to-Your-Google-Business-Profile\">6. Add Products to Your Google Business Profile<\/a><\/li>\n\n\n\n<li><a href=\"#Add-QA-to-Your-Google-Business-Profile\">7. Add QA to Your Google Business Profile<\/a><\/li>\n\n\n\n<li><a href=\"#Add-Posts-to-Your-Google-Business-Profile\">8. Add Posts to Your Google Business Profile<\/a><\/li>\n\n\n\n<li><a href=\"#Add-Reviews-to-Your-Google-Business-Profile\">9. Add Reviews to Your Google Business Profile<\/a><\/li>\n\n\n\n<li><a href=\"#Add-Tracking-to-Profile-Links\">10. Add Tracking to Profile Links<\/a><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><a href=\"#Optimization-Tips-for-Multi-location-Businesses\"><strong>Optimization Tips for Multi-location Businesses<\/strong><\/a><\/li>\n\n\n\n<li><a href=\"#How-to-Save-Time-Optimizing-Your-Google-Business-Profile\"><strong>How to Save Time Optimizing Your Google Business Profile<\/strong><\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"gb-headline gb-headline-f6fff8ee gb-headline-text\" id=\"what-is-google-my-business\">What is Google My Business?<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.google.com\/business\/\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/www.google.com\/business\/\" rel=\"noreferrer noopener nofollow\">Google My Business<\/a> (now Google Business Profiles) is a free tool provided by Google that allows you to manage your presence on Google search and Google Maps. Today more than 85% of Google search pages include localized search results include the local pack and map.<\/p>\n\n\n\n<figure class=\"gb-block-image gb-block-image-b849e1f3\"><img loading=\"lazy\" decoding=\"async\" width=\"2197\" height=\"2336\" class=\"gb-image gb-image-b849e1f3\" src=\"https:\/\/gmbgorilla.com\/wp-content\/uploads\/2021\/06\/maps-local-pack-search-results-GMB-Gorilla.png\" alt=\"image showing the Google SERPs\" title=\"maps local pack search results GMB Gorilla\" srcset=\"https:\/\/gmbgorilla.com\/wp-content\/uploads\/2021\/06\/maps-local-pack-search-results-GMB-Gorilla.png 2197w, https:\/\/gmbgorilla.com\/wp-content\/uploads\/2021\/06\/maps-local-pack-search-results-GMB-Gorilla-282x300.png 282w, https:\/\/gmbgorilla.com\/wp-content\/uploads\/2021\/06\/maps-local-pack-search-results-GMB-Gorilla-963x1024.png 963w, https:\/\/gmbgorilla.com\/wp-content\/uploads\/2021\/06\/maps-local-pack-search-results-GMB-Gorilla-768x817.png 768w, https:\/\/gmbgorilla.com\/wp-content\/uploads\/2021\/06\/maps-local-pack-search-results-GMB-Gorilla-1445x1536.png 1445w, https:\/\/gmbgorilla.com\/wp-content\/uploads\/2021\/06\/maps-local-pack-search-results-GMB-Gorilla-1926x2048.png 1926w\" sizes=\"(max-width: 2197px) 100vw, 2197px\" \/>\n<figcaption class=\"gb-headline gb-headline-c92923be gb-headline-text\"><strong><em>Searches for products and services in your area show local search results pages like the example above.<\/em><\/strong> <strong><em>Learning how to optimize Google My Business Profiles is important for appearing highly on Google Maps and in the Local Pack<\/em><\/strong>.<\/figcaption>\n<\/figure>\n\n\n\n<p>Your Google Business Profile (GBP) provides searchers with important and relevant information about your business that can help them take the first steps in decision to work with you.<\/p>\n\n\n\n<p>Your GBP includes the following components:<\/p>\n\n\n\n<ul>\n<li><strong>Business Name<\/strong><\/li>\n\n\n\n<li><strong>Business Address<\/strong><\/li>\n\n\n\n<li><strong>Phone Number<\/strong><\/li>\n\n\n\n<li><strong>Website<\/strong><\/li>\n\n\n\n<li><strong>Business Hours<\/strong><\/li>\n\n\n\n<li><strong>Images and Videos<\/strong><\/li>\n\n\n\n<li><strong>Services<\/strong><\/li>\n\n\n\n<li><strong>Products<\/strong><\/li>\n\n\n\n<li><strong>Service Areas<\/strong><\/li>\n\n\n\n<li><strong>Questions (and Answers)<\/strong><\/li>\n\n\n\n<li><strong>Reviews<\/strong><\/li>\n\n\n\n<li><strong>Posts<\/strong><\/li>\n\n\n\n<li><strong>Booking (Select Industries)<\/strong><\/li>\n\n\n\n<li><strong>Menu (Restaurants Only)<\/strong><\/li>\n\n\n\n<li><strong>Messaging (Optional)<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Each of these components is important to ensuring an optimized Google Business Profile. It&#8217;s important to note that each of the components have different weightings within the Google ranking algorithm, which we will explore in a moment.<\/p>\n\n\n\n<h2 class=\"gb-headline gb-headline-1d8abf03 gb-headline-text\" id=\"why-optimize-google-business-profile\">Why Optimize Your Google Business Profile<\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-86e44e3c\"><img loading=\"lazy\" decoding=\"async\" width=\"964\" height=\"590\" class=\"gb-image gb-image-86e44e3c\" src=\"https:\/\/gmbgorilla.com\/wp-content\/uploads\/2020\/07\/google-my-business-rankings.png\" alt=\"\" title=\"google-my-business-rankings\" srcset=\"https:\/\/gmbgorilla.com\/wp-content\/uploads\/2020\/07\/google-my-business-rankings.png 964w, https:\/\/gmbgorilla.com\/wp-content\/uploads\/2020\/07\/google-my-business-rankings-300x184.png 300w, https:\/\/gmbgorilla.com\/wp-content\/uploads\/2020\/07\/google-my-business-rankings-768x470.png 768w\" sizes=\"(max-width: 964px) 100vw, 964px\">\n<figcaption class=\"gb-headline gb-headline-ba2f9680 gb-headline-text\"><strong><em>Understanding how to optimize Google My Business Profiles can help you rank #1 in the Local Pack and on Google Maps<\/em><\/strong><\/figcaption>\n<\/figure>\n\n\n\n<p>With millions using Google Search and <a href=\"https:\/\/maps.google.com\" target=\"_blank\" rel=\"noreferrer noopener\">Google Maps<\/a> to find businesses like yours, learning how to optimize Google My Business Profiles can significantly increase your chances of capturing them as customers. <\/p>\n\n\n\n<p>By optimizing your profile, you can ensure that your business appears in an increasing number of relevant searches and stands out from others with differentiated content and accurate information. <\/p>\n\n\n\n<p>Optimizing your Google Business Profile is important if you have lot of competitors. The more competitive the industry or geography, the more important it will be to have an optimized GBP simply because without it you won&#8217;t be considered by potential customers.<\/p>\n\n\n\n<p>Especially if your business is dependant upon serving customers in person within a 10-20 mile radius from your commercial \/ home office or storefront. <\/p>\n\n\n\n<p>This is doubly true for multi-location businesses, whether that be in a single town, or across an entire country (or the world). Multi-location business have the most to gain from optimizing their Google My Business Profiles as the network effects that can be produced when done properly are powerful.<\/p>\n\n\n\n<p>Even if you&#8217;re not a large corporation or multi-location business, optimizing your Google My Business profile should be an essential component of your overall search engine optimization (SEO) strategy.<\/p>\n\n\n\n<h2 class=\"gb-headline gb-headline-63f0a96f gb-headline-text\" id=\"How-the-Google-Business-Profile-Ranking-Algorithm-Works\">How the Google Business Profile Ranking Algorithm Works <\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-644664d9\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"400\" class=\"gb-image gb-image-644664d9\" src=\"https:\/\/gmbgorilla.com\/wp-content\/uploads\/2023\/09\/Google-Business-Profile-Algorithm.png\" alt=\"\" title=\"Google-Business-Profile-Algorithm\" srcset=\"https:\/\/gmbgorilla.com\/wp-content\/uploads\/2023\/09\/Google-Business-Profile-Algorithm.png 800w, https:\/\/gmbgorilla.com\/wp-content\/uploads\/2023\/09\/Google-Business-Profile-Algorithm-300x150.png 300w, https:\/\/gmbgorilla.com\/wp-content\/uploads\/2023\/09\/Google-Business-Profile-Algorithm-768x384.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\">\n<figcaption class=\"gb-headline gb-headline-efa21352 gb-headline-text\"><strong><em>Proximity, Relevance, and Prominence are the determining factors in how highly your Google Business Profile ranks for searches<\/em><\/strong><\/figcaption>\n<\/figure>\n\n\n\n<p>Local searches on Google trigger a different search results page layout. Localized searches shows a page that prominently shows map with businesses in the area and a structured listing of 3 to 4 businesses.<\/p>\n\n\n\n<p>Google doesn&#8217;t just want to simply show businesses near a searcher. Google wants to show the &#8220;best&#8221; businesses. Enter the Google Business Profile Ranking Algorithm. <\/p>\n\n\n\n<p>The <strong>Google Business Profile Ranking Algorithm (GBPRA)<\/strong> determines whether or not your profile will show on the local pack and map for a particular search. <\/p>\n\n\n\n<p>This means the ranking of your GBP is dependant on a number of ranking factors that can be influenced through the components of the profile. Optimizing for these ranking factors can greatly improve your Google Business Profile visibility for targeted searches in your service areas. <\/p>\n\n\n\n<p>The three key ranking factors that influence Google Business Profile position in the local pack and on the map are Proximity, Relevancy, and Prominence. They are important to keep in mind when determining how to optimize Google My Business Profiles.<\/p>\n\n\n\n<h2 class=\"gb-headline gb-headline-5e57ed2d gb-headline-text\" id=\"proximity\">Proximity<\/h2>\n\n\n\n<p>Proximity refers to the distance between a user&#8217;s location and the business&#8217;s physical address. The closer the proximity, the higher the chances of the business appearing in relevant searches. <\/p>\n\n\n\n<p>Proximity is the one ranking factor that is difficult to influence since one cannot control where a user is searching from. The use of service areas does influence this to some degree, but when optimizing Google My Business its best to focus on Relevance and Prominence.<\/p>\n\n\n\n<h2 class=\"gb-headline gb-headline-f21a4621 gb-headline-text\" id=\"relevance\">Relevance<\/h2>\n\n\n\n<p>Relevance considers how well the Google Business Profile information matches the user&#8217;s search query. Google will look at the business name, category, service areas, products, and services when determining relevance of the profile to the search. <\/p>\n\n\n\n<p>Google will also surface matching information from reviews left on the profile, and even content they find on the website associated with the GBP. The information is often shown as structured snippets that differentiate the local pack listing.<\/p>\n\n\n\n<h2 class=\"gb-headline gb-headline-821a28ac gb-headline-text\" id=\"prominence\">Prominence<\/h2>\n\n\n\n<p>Prominence takes into account Google Business Profile review volume and ratings, as well as the domain authority of the website or webpage associated with the profile.&nbsp;<\/p>\n\n\n\n<p>We meant it when we said that Google wants to show the best Business Profile for a search query. Online, the two biggest measures of prominence (or authority) are reviews and backlinks.<\/p>\n\n\n\n<p>Increase them both and you&#8217;ll be sitting at the top faster than you can split coconut with a karate chop! <\/p>\n\n\n\n<p>Now that we know how Google ranks Google Business Profiles, let&#8217;s take a quick look at the steps you should take in how to optimize Google My Business Profiles.<\/p>\n\n\n\n<h2 class=\"gb-headline gb-headline-55550121 gb-headline-text\" id=\"How-to-Optimize-Google-My-Business-Profiles\">How to Optimize Google My Business Profiles<\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-9c9d07f3\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"400\" class=\"gb-image gb-image-9c9d07f3\" src=\"https:\/\/gmbgorilla.com\/wp-content\/uploads\/2023\/09\/how-to-optimize-google-my-business-profiles.gif\" alt=\"\" title=\"how-to-optimize-google-my-business-profiles\"><\/figure>\n\n\n\n<p>Learning how to optimize Google My Business profiles is not rocket science. At GMB Gorilla, we have built a simple 10 step process that will take your profile from barren to fully optimized. <\/p>\n\n\n\n<ul>\n<li><a href=\"#Claim-Your-Google-Business-Profile\">1. Claim Your Google Business Profile<\/a><\/li>\n\n\n\n<li><a href=\"#Create-and-Upload-a-Profile-Logo-Avatar-and-Cover\">2. Create and Upload a Profile Logo Avatar and Cover<\/a><\/li>\n\n\n\n<li><a href=\"#Geotag-and-Upload-Profile-Pictures-and-Videos\">3. Geotag and Upload Profile Pictures and Videos<\/a><\/li>\n\n\n\n<li><a href=\"#Enhance-Your-Google-Business-Profile-Information\">4. Enhance Your Google Business Profile Information<\/a><\/li>\n\n\n\n<li><a href=\"#Bonus-Step-Enable-Specialty-Features\" data-type=\"internal\" data-id=\"#Bonus-Step-Enable-Specialty-Features\">Bonus Step: Enable Specialty Features<\/a><\/li>\n\n\n\n<li><a href=\"#Add-Services-to-Your-Google-Business-Profile\">5. Add Services to Your Google Business Profile<\/a><\/li>\n\n\n\n<li><a href=\"#Add-Products-to-Your-Google-Business-Profile\">6. Add Products to Your Google Business Profile<\/a><\/li>\n\n\n\n<li><a href=\"#Add-QA-to-Your-Google-Business-Profile\">7. Add QA to Your Google Business Profile<\/a><\/li>\n\n\n\n<li><a href=\"#Add-Posts-to-Your-Google-Business-Profile\">8. Add Posts to Your Google Business Profile<\/a><\/li>\n\n\n\n<li><a href=\"#Add-Reviews-to-Your-Google-Business-Profile\">9. Add Reviews to Your Google Business Profile<\/a><\/li>\n\n\n\n<li><a href=\"#Add-Tracking-to-Profile-Links\">10. Add Tracking to Profile Links<\/a><\/li>\n<\/ul>\n\n\n\n<p>Intimidated? Don\u2019t be! We\u2019re here to walk you through every step, making it easy for you to swing on in.<\/p>\n\n\n\n<p><strong>Let\u2019s Get Started:<\/strong><\/p>\n\n\n\n<h2 class=\"gb-headline gb-headline-5c734174 gb-headline-text\" id=\"Claim-Your-Google-Business-Profile\">1. Claim Your Google Business Profile<\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-af05cf45\"><img loading=\"lazy\" decoding=\"async\" width=\"952\" height=\"653\" class=\"gb-image gb-image-af05cf45\" src=\"https:\/\/gmbgorilla.com\/wp-content\/uploads\/2021\/03\/Google-My-Businessu2029-Setup-Service-Overview.png\" alt=\"Google My Business Profile Verification\" title=\"Google My Business Profile Verification\" srcset=\"https:\/\/gmbgorilla.com\/wp-content\/uploads\/2021\/03\/Google-My-Businessu2029-Setup-Service-Overview.png 952w, https:\/\/gmbgorilla.com\/wp-content\/uploads\/2021\/03\/Google-My-Businessu2029-Setup-Service-Overview-300x206.png 300w, https:\/\/gmbgorilla.com\/wp-content\/uploads\/2021\/03\/Google-My-Businessu2029-Setup-Service-Overview-768x527.png 768w\" sizes=\"(max-width: 952px) 100vw, 952px\" \/>\n<figcaption class=\"gb-headline gb-headline-684b3441 gb-headline-text\"><strong><em>The first step in how to optimize Google My Business Profiles is to claim the profile you want to optimize and manage<\/em><\/strong><\/figcaption>\n<\/figure>\n\n\n\n<p>If you already have verified your Google Business Profile \u2014 you have already claimed it. You can skip this step and move to step 2.<\/p>\n\n\n\n<p>If you don&#8217;t have a Google Business Profile you need to claim it before you can optimize it. To claim your GBP head over to google.com\/business, sign-in with your Google account, and add your business location.<\/p>\n\n\n\n<p>Note that it will take a week (3-5 business days) or so to claim your GBP if you have to wait for a postcard.<\/p>\n\n\n<div class=\"gb-container gb-container-2f7dd9a5 learnmore\">\n\n<p><strong>Learn more in-depth steps with these guides:<\/strong><\/p>\n\n\n\n<ul>\n<li><a href=\"https:\/\/gmbgorilla.com\/how-to-claim-google-my-business\/\" data-type=\"post\" data-id=\"2977\">How to Claim Google My Business Profiles<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/gmbgorilla.com\/how-to-set-up-google-my-business\/\" data-type=\"post\" data-id=\"2925\">How to Setup Google My Business Profiles<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/gmbgorilla.com\/verify-google-my-business-no-postcard\/\" data-type=\"post\" data-id=\"4287\">How to Verify Google Business Profiles Without a Postcard<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/gmbgorilla.com\/how-to-request-video-verification-of-your-google-my-business-listing\/\" data-type=\"post\" data-id=\"3479\">How to Request Video Verification<\/a><\/li>\n<\/ul>\n\n<\/div>\n\n\n<h2 class=\"gb-headline gb-headline-4a5bfa86 gb-headline-text\" id=\"Create-and-Upload-a-Profile-Logo-Avatar-and-Cover\">2. Create and Upload a Profile Logo Avatar and Cover<\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-bfffe217\"><img loading=\"lazy\" decoding=\"async\" width=\"1391\" height=\"800\" class=\"gb-image gb-image-bfffe217\" src=\"https:\/\/gmbgorilla.com\/wp-content\/uploads\/2020\/10\/photos-examples.png\" alt=\"Image Displaying Google My Business Profile Photos\" title=\"GMB Gorilla profile photos examples\" srcset=\"https:\/\/gmbgorilla.com\/wp-content\/uploads\/2020\/10\/photos-examples.png 1391w, https:\/\/gmbgorilla.com\/wp-content\/uploads\/2020\/10\/photos-examples-300x173.png 300w, https:\/\/gmbgorilla.com\/wp-content\/uploads\/2020\/10\/photos-examples-1024x589.png 1024w, https:\/\/gmbgorilla.com\/wp-content\/uploads\/2020\/10\/photos-examples-768x442.png 768w\" sizes=\"(max-width: 1391px) 100vw, 1391px\" \/>\n<figcaption class=\"gb-headline gb-headline-95dadd38 gb-headline-text\"><strong><em>Your Profile Logo Avatar and Cover are prominently shown throughout Google properties. Google also allows you to upload various types of images and videos by category.<\/em><\/strong><\/figcaption>\n<\/figure>\n\n\n\n<p>Your logo avatar and cover image are prominent components of your Google Business Profile. They act as a unique identifier of your businesses brand. <\/p>\n\n\n\n<p>The logo avatar is the first thing a searcher will see when your GBP shows up. The cover is the second thing a user would see when viewing your profile on Google Maps.<\/p>\n\n\n\n<p>It&#8217;s important to use high quality images for both. GMB Gorilla recommends centering any image, logo, or logomark since Google does use these images in various display formats.<\/p>\n\n\n\n<p>The ideal image size for the logo to be uploaded as the profile picture is a square sized 1000x1000px. The minimum image size that can be uploaded is 500x500px. <\/p>\n\n\n\n<p>The ideal image size for the cover is 1024x575px. The aspect ratio should be 16:9.<\/p>\n\n\n\n<p>If no Logo avatar has been set, Google will select one of the images uploaded to your Google Business Profile.<\/p>\n\n\n<div class=\"gb-container gb-container-363d9602\">\n\n<p><strong>Learn more in-depth steps with these guides:<\/strong><\/p>\n\n\n\n<ul>\n<li><a href=\"https:\/\/gmbgorilla.com\/how-to-change-google-business-profile-picture\/\">How to Change Your Google Business Profile Picture<\/a><\/li>\n<\/ul>\n\n<\/div>\n\n\n<h2 class=\"gb-headline gb-headline-daff553e gb-headline-text\" id=\"Geotag-and-Upload-Profile-Pictures-and-Videos\">3. Geotag and Upload Profile Pictures and Videos<\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-8f66b626\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"573\" class=\"gb-image gb-image-8f66b626\" src=\"https:\/\/gmbgorilla.com\/wp-content\/uploads\/2020\/10\/add-great-photos-to-your-gmb-profile-1024x573.png\" srcset=\"https:\/\/gmbgorilla.com\/wp-content\/uploads\/2020\/10\/add-great-photos-to-your-gmb-profile-1024x573.png 1024w, https:\/\/gmbgorilla.com\/wp-content\/uploads\/2020\/10\/add-great-photos-to-your-gmb-profile-300x168.png 300w, https:\/\/gmbgorilla.com\/wp-content\/uploads\/2020\/10\/add-great-photos-to-your-gmb-profile-768x430.png 768w, https:\/\/gmbgorilla.com\/wp-content\/uploads\/2020\/10\/add-great-photos-to-your-gmb-profile.png 1440w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" alt=\"\" title=\"\">\n<figcaption class=\"gb-headline gb-headline-a162e85f gb-headline-text\"><strong><em>Images are an important part of an optimized Google Business Profile<\/em><\/strong><\/figcaption>\n<\/figure>\n\n\n\n<p>Business listings with more photos have better performance and engagement, there\u2019s no argument about it. According to Google, businesses with photos receive 42% more requests for driving directions on Google Maps.<\/p>\n\n\n\n<p>Google Business Profiles with photos also get 35% more click-throughs to their websites than businesses without photos. That&#8217;s a lot of traffic we don&#8217;t want to miss out on!<\/p>\n\n\n\n<p>In fact that are several types of images you can upload to structured sections of your GBP:<\/p>\n\n\n\n<ul>\n<li>Exterior Photos<\/li>\n\n\n\n<li>Interior Photos<\/li>\n\n\n\n<li>Team Photos<\/li>\n\n\n\n<li>At Work Photos<\/li>\n\n\n\n<li>Identity<\/li>\n<\/ul>\n\n\n\n<p>You can also upload general images for your business, such as products and services, before and afters, awards, and other related images.<\/p>\n\n\n\n<p>GMB Gorilla recommends using the following parameters for images to be uploaded:<\/p>\n\n\n\n<ul>\n<li>Format: JPG or PNG<\/li>\n\n\n\n<li>Size: Between 10 KB and 5 MB<\/li>\n\n\n\n<li>Recommended: 720x720px<\/li>\n\n\n\n<li>Minimum: 250x250px<\/li>\n<\/ul>\n\n\n\n<p>Prior to uploading images to your Google Business Profile we also recommend geotagging the images. By including location data in your images, you make it easier for Google to accurately identify the where and what of the image.<\/p>\n\n\n\n<p>Geotagging is an extra step, but it can help with ranking your images in Google image search. It does not help with Google Business Profile rankings.<\/p>\n\n\n\n<p>Aside from that, adding photos of the outside of your building helps customers recognize it as they\u2019re driving up. Adding photos of the inside of your business can entice them to visit you over your competitor down the road. It can also be used as an effective tool to highlight new or popular products, creating an Instagram-esque mood to bring your profile to a whole new level.<\/p>\n\n\n<div class=\"gb-container gb-container-031786d7\">\n\n<p><strong>Pro Apetimization Tip!<\/strong><\/p>\n\n\n\n<p>Want to get customers to upload photos for you? Run a fun contest that encourages them to take and upload them to your profile! Offer a free service or gift card to the person of your choosing in exchange for their participation. Nothing gets humans motivated like the word \u201cfree!\u201d <\/p>\n\n<\/div>\n\n\n<h2 class=\"gb-headline gb-headline-5c15dc4b gb-headline-text\" id=\"Enhance-Your-Google-Business-Profile-Information\">4. Enhance Your Google Business Profile Information<\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-1a40e030\"><img loading=\"lazy\" decoding=\"async\" width=\"1724\" height=\"1228\" class=\"gb-image gb-image-1a40e030\" src=\"https:\/\/gmbgorilla.com\/wp-content\/uploads\/2023\/09\/edit-google-business-profile-information.png\" alt=\"\" title=\"edit-google-business-profile-information\" srcset=\"https:\/\/gmbgorilla.com\/wp-content\/uploads\/2023\/09\/edit-google-business-profile-information.png 1724w, https:\/\/gmbgorilla.com\/wp-content\/uploads\/2023\/09\/edit-google-business-profile-information-300x214.png 300w, https:\/\/gmbgorilla.com\/wp-content\/uploads\/2023\/09\/edit-google-business-profile-information-1024x729.png 1024w, https:\/\/gmbgorilla.com\/wp-content\/uploads\/2023\/09\/edit-google-business-profile-information-768x547.png 768w, https:\/\/gmbgorilla.com\/wp-content\/uploads\/2023\/09\/edit-google-business-profile-information-1536x1094.png 1536w\" sizes=\"(max-width: 1724px) 100vw, 1724px\">\n<figcaption class=\"gb-headline gb-headline-058846ea gb-headline-text\"><strong><em>Enhancing your Google Business Profile information to be optimized for target searches is the bananas and coconuts of your efforts<\/em><\/strong><\/figcaption>\n<\/figure>\n\n\n\n<p>Okay, now we&#8217;re splitting coconuts. It&#8217;s time for you to get the meat of the banana. I mean profile. All this writing is making me hungry.<\/p>\n\n\n\n<p>You should have a great looking Google Business Profile by this step. If not, at least you can check off the list that your profile has all the necessary images it needs. Gotta start somewhere.<\/p>\n\n\n\n<p>In step 4 you will now update all of the information about your business on the profile. This is an important step because a lot of this information is used by Google to determine whether or not your profile will show up for a search.<\/p>\n\n\n\n<p>Below you&#8217;ll find some tips we use to make sure each field is optimized. <\/p>\n\n\n\n<h3 class=\"gb-headline gb-headline-43db37ea gb-headline-text\">Business Name<\/h3>\n\n\n\n<p>The Business Name field is tricky. The Business Name field holds a lot of influence over the rankings of a Google Business Profile, but not following guidelines can get your GBP suspended. <\/p>\n\n\n\n<p>It&#8217;s widely known that adding the keywords or geography where you want to rank to the business name field will improve rankings. Unfortunately, this is not permitted and if Google finds it (or a Local Guide) flags it, you will be suspended.<\/p>\n\n\n\n<p>GMB Gorilla recommends using your exact business name only. If you&#8217;re really that gung-ho for SEO, then go through a formal name change so you can stuff that Business Name field like a bed made out of leaves.<\/p>\n\n\n\n<h3 class=\"gb-headline gb-headline-698d12dc gb-headline-text\">Business Category<\/h3>\n\n\n\n<figure class=\"gb-block-image gb-block-image-1d6228b4\"><img loading=\"lazy\" decoding=\"async\" width=\"1736\" height=\"1016\" class=\"gb-image gb-image-1d6228b4\" src=\"https:\/\/gmbgorilla.com\/wp-content\/uploads\/2023\/09\/Google-Business-Profile-Categories.png\" alt=\"\" title=\"Google-Business-Profile-Categories\" srcset=\"https:\/\/gmbgorilla.com\/wp-content\/uploads\/2023\/09\/Google-Business-Profile-Categories.png 1736w, https:\/\/gmbgorilla.com\/wp-content\/uploads\/2023\/09\/Google-Business-Profile-Categories-300x176.png 300w, https:\/\/gmbgorilla.com\/wp-content\/uploads\/2023\/09\/Google-Business-Profile-Categories-1024x599.png 1024w, https:\/\/gmbgorilla.com\/wp-content\/uploads\/2023\/09\/Google-Business-Profile-Categories-768x449.png 768w, https:\/\/gmbgorilla.com\/wp-content\/uploads\/2023\/09\/Google-Business-Profile-Categories-1536x899.png 1536w\" sizes=\"(max-width: 1736px) 100vw, 1736px\">\n<figcaption class=\"gb-headline gb-headline-be90495a gb-headline-text\"><strong>Selecting the right Categories on your GBP is an important step to make sure your profile appears for searches related to what you offer<\/strong><\/figcaption>\n<\/figure>\n\n\n\n<p>The Business Category you choose for your GBP will directly influence what searches will trigger your profile to appear in the local pack and on Google Maps. One example we use is a Dermatologist who offers Botox and is struggling to show up.<\/p>\n\n\n\n<p>Searches for Botox most often show profiles in the Med Spa category. Most Dermatologists categorize themselves as a Dermatologist. If you want to show up, you need to be in the right category.<\/p>\n\n\n\n<p>Your Primary Category should be the most important and closely associated category to what you do. You can add Secondary Categories as well, if you offer multiple products and or services.<\/p>\n\n\n\n<p>GMB Gorilla recommends adding 3-5 additional categories, but don&#8217;t get carried away. The Primary Category has the most influence over search visibility, but the Secondary Categories do help ensure your GBP is showing for the widest amount of searches possible.<\/p>\n\n\n\n<h3 class=\"gb-headline gb-headline-a7207e47 gb-headline-text\">Business Description<\/h3>\n\n\n\n<p>The Business Description is the first field that allows you to introduce searchers to your business. The Business Description is one part informative, one part persuasive. Once a searcher gets to your Google Business Profile, you can use it to ensure a call or click.<\/p>\n\n\n\n<p>In this regard the Business Description is more for optimizing the conversion rate of your GBP, then it will influence your rankings. Google does often show content found in the Business Description within the local pack, so while you don&#8217;t have to go full SEO on it, be descriptive.<\/p>\n\n\n\n<p>GMB Gorilla recommends highlighting the unique aspects of your business and convey what makes you stand out. Include relevant keywords naturally within your description, but there&#8217;s no need to stuff it like a Pinata.<\/p>\n\n\n\n<h3 class=\"gb-headline gb-headline-fe66a024 gb-headline-text\">Opening Date<\/h3>\n\n\n\n<p>The Opening Date gives searches an idea on the age of your business. <\/p>\n\n\n\n<p>There&#8217;s something to say about longevity; it usually means the business is doing something right. That means many searchers are more likely to engage with older, more established businesses.<\/p>\n\n\n\n<p>If this is you, then make sure you take advantage of it.<\/p>\n\n\n\n<p>If you&#8217;re a young business, no need to swing from the trees. This is not a field that Google normally displays prominently.<\/p>\n\n\n\n<p>GMB Gorilla recommends using the actual date of incorporation or that the location opened. There&#8217;s no advantage to setting it 1492.<\/p>\n\n\n\n<h3 class=\"gb-headline gb-headline-47290034 gb-headline-text\">Contact Information<\/h3>\n\n\n\n<p>The Contact Information field allows you to set the contact information for your Google Business Profile. This includes your phone number, website URL, social media links, and for some businesses additional fields to enter links to menu, booking services, and virtual care platforms.<\/p>\n\n\n\n<h3 class=\"gb-headline gb-headline-d4216fc2 gb-headline-text\">Phone Number<\/h3>\n\n\n\n<p>The Phone Number field may appear straightforward, but decades of experience has us wanting to point something out.<\/p>\n\n\n\n<p>It&#8217;s perfectly fine to just use your normal phone number. GMB Gorilla recommends using a tracking phone number because it has been found that a lot more users type in the phone number found on the profile versus clicking it. That means there usually 3-5 times as many calls being generated from your GBP than Google reports.<\/p>\n\n\n\n<p>Plus there&#8217;s the added benefit of potentially being able to record these calls to determine the quality of the lead and if there was an actual sale.<\/p>\n\n\n\n<h3 class=\"gb-headline gb-headline-3a4380ec gb-headline-text\">Website URL<\/h3>\n\n\n\n<p>The Website or Webpage URL field is one of the most important. This is because the ranking algorithm takes into consideration the authority of the page found at the URL. <\/p>\n\n\n\n<p>Authority, or Domain Authority, as SEOs call it is a measure of the volume and quality of all backlinks pointing to a website or webpage. It&#8217;s used by both Google and SEOs to determine the weighting of a site and its potential placing on results page for a particular search.<\/p>\n\n\n\n<p>The more authoritative the associated website or webpage, the more likely the GBP is to rank for the searches it is targeting.<\/p>\n\n\n\n<p>For most Google Business Profiles, GMB Gorilla recommends homepage of the businesses website is the best URL to use. If you happen to have multiple locations or providers, use the closest associated location or provider webpage found on the website. <\/p>\n\n\n\n<p>And ABLB &#8211; Always Be Link Building.<\/p>\n\n\n\n<h3 class=\"gb-headline gb-headline-03c03820 gb-headline-text\">Business Hours<\/h3>\n\n\n\n<figure class=\"gb-block-image gb-block-image-b2090c80\"><img loading=\"lazy\" decoding=\"async\" width=\"1100\" height=\"1106\" class=\"gb-image gb-image-b2090c80\" src=\"https:\/\/gmbgorilla.com\/wp-content\/uploads\/2023\/09\/Google-Business-Profile-Business-Hours.png\" alt=\"\" title=\"Google-Business-Profile-Business-Hours\" srcset=\"https:\/\/gmbgorilla.com\/wp-content\/uploads\/2023\/09\/Google-Business-Profile-Business-Hours.png 1100w, https:\/\/gmbgorilla.com\/wp-content\/uploads\/2023\/09\/Google-Business-Profile-Business-Hours-298x300.png 298w, https:\/\/gmbgorilla.com\/wp-content\/uploads\/2023\/09\/Google-Business-Profile-Business-Hours-1018x1024.png 1018w, https:\/\/gmbgorilla.com\/wp-content\/uploads\/2023\/09\/Google-Business-Profile-Business-Hours-150x150.png 150w, https:\/\/gmbgorilla.com\/wp-content\/uploads\/2023\/09\/Google-Business-Profile-Business-Hours-768x772.png 768w\" sizes=\"(max-width: 1100px) 100vw, 1100px\">\n<figcaption class=\"gb-headline gb-headline-48dd4c82 gb-headline-text\"><strong><em>In addition to normal business hours, you also add special hours for holidays, and other special events to your Google Business Profile, so your customers are always up to date<\/em><\/strong><\/figcaption>\n<\/figure>\n\n\n\n<p>The Business Hours field helps Google users understand whether you&#8217;ll be there when they reach out via phone or visit your location. <\/p>\n\n\n\n<p>The Business Hours fields should be setup to match your actual business hours. You also have the ability to add temporary hours or holiday hours keeps your profile up-to-date and accurate. <\/p>\n\n\n\n<p>GMB Gorilla recommends experimenting with your business hours to see if you can get more calls and website traffic by displaying longer hours. If your competitors are open 24-7 and you only are open 9-5, who do you think is getting more calls?<\/p>\n\n\n\n<h3 class=\"gb-headline gb-headline-581e67ae gb-headline-text\">Service Areas<\/h3>\n\n\n\n<figure class=\"gb-block-image gb-block-image-33d0938f\"><img loading=\"lazy\" decoding=\"async\" width=\"1092\" height=\"466\" class=\"gb-image gb-image-33d0938f\" src=\"https:\/\/gmbgorilla.com\/wp-content\/uploads\/2023\/09\/Google-Business-Profile-Service-Areas.png\" alt=\"\" title=\"Google-Business-Profile-Service-Areas\" srcset=\"https:\/\/gmbgorilla.com\/wp-content\/uploads\/2023\/09\/Google-Business-Profile-Service-Areas.png 1092w, https:\/\/gmbgorilla.com\/wp-content\/uploads\/2023\/09\/Google-Business-Profile-Service-Areas-300x128.png 300w, https:\/\/gmbgorilla.com\/wp-content\/uploads\/2023\/09\/Google-Business-Profile-Service-Areas-1024x437.png 1024w, https:\/\/gmbgorilla.com\/wp-content\/uploads\/2023\/09\/Google-Business-Profile-Service-Areas-768x328.png 768w\" sizes=\"(max-width: 1092px) 100vw, 1092px\">\n<figcaption class=\"gb-headline gb-headline-c0d9f38d gb-headline-text\"><strong><em>Service areas help tell Google in which markets your profile should be shown when relevant searches occur<\/em><\/strong><\/figcaption>\n<\/figure>\n\n\n\n<p>The Service Areas field helps Google understand the areas around your location that your service. This field allows you to enter the specific geographic areas you want Google to you show your GBP for relevant searches. You can add up to 20 service areas, either by city or postal code.<\/p>\n\n\n\n<p>By adding cities and neighborhoods within a drivable radius to your business, you\u2019re more likely to appear on Search when someone is looking for a business like yours in a different city.&nbsp;<\/p>\n\n\n\n<p>The setting of Service Areas is more important for Service Area Business Profiles (SAB) than Physical Address listings since SABs normally serve a wider geographic radius. If an area is not set on your Google Business Profile, you probably will not show up.<\/p>\n\n\n\n<p>GMB Gorilla recommends setting 3-5 service areas. You can add more if you are in an area with low competition or population density. There is a limit to your reach, however, so don&#8217;t pray to the stars for a rankings miracle after adding 36 geographies. You&#8217;re more likely to get hit on the head with a coconut.<\/p>\n\n\n\n<h3 class=\"gb-headline gb-headline-5a08a1e4 gb-headline-text\">More Details<\/h3>\n\n\n\n<figure class=\"gb-block-image gb-block-image-71cc8171\"><img loading=\"lazy\" decoding=\"async\" width=\"1084\" height=\"888\" class=\"gb-image gb-image-71cc8171\" src=\"https:\/\/gmbgorilla.com\/wp-content\/uploads\/2023\/09\/Google-Business-Profile-More-From-This-Business.png\" alt=\"\" title=\"Google-Business-Profile-More-From-This-Business\" srcset=\"https:\/\/gmbgorilla.com\/wp-content\/uploads\/2023\/09\/Google-Business-Profile-More-From-This-Business.png 1084w, https:\/\/gmbgorilla.com\/wp-content\/uploads\/2023\/09\/Google-Business-Profile-More-From-This-Business-300x246.png 300w, https:\/\/gmbgorilla.com\/wp-content\/uploads\/2023\/09\/Google-Business-Profile-More-From-This-Business-1024x839.png 1024w, https:\/\/gmbgorilla.com\/wp-content\/uploads\/2023\/09\/Google-Business-Profile-More-From-This-Business-768x629.png 768w\" sizes=\"(max-width: 1084px) 100vw, 1084px\">\n<figcaption class=\"gb-headline gb-headline-ecd7c979 gb-headline-text\"><strong><em>The More Details section of your Google Business Profile allows you to highlight special aspects of your business that are desired by certain Google searchers<\/em><\/strong><\/figcaption>\n<\/figure>\n\n\n\n<p>The More Details sections gives you the opportunity to show important differences about your business versus your competitors.<\/p>\n\n\n\n<p>In the More Details sections, you can find fields to enhance your profile with the following:<\/p>\n\n\n\n<ul>\n<li>Owner race and or sexual orientation<\/li>\n\n\n\n<li>Accessibility for handicapped persons<\/li>\n\n\n\n<li>Amenities such as a restroom<\/li>\n\n\n\n<li>Child Nursery<\/li>\n\n\n\n<li>Crowd<\/li>\n\n\n\n<li>Highlights (Testing Center)<\/li>\n\n\n\n<li>Offerings (Drive Through)<\/li>\n\n\n\n<li>Planning (Appointments, Accepting New Customers)<\/li>\n\n\n\n<li>Service Options (Language Assistance)<\/li>\n<\/ul>\n\n\n\n<p>GMB Gorilla recommends taking advantage of these additional fields if they are applicable to your business and the location. This is because many searchers may be including these types of interests in their searches and or considering them when choosing a business to use.<\/p>\n\n\n<div class=\"gb-container gb-container-b7cb50a7\">\n\n<p><strong>Learn more in-depth steps with these guides:<\/strong><\/p>\n\n\n\n<ul>\n<li><a href=\"https:\/\/gmbgorilla.com\/what-is-a-good-google-my-business-description\/\" data-type=\"post\" data-id=\"3503\">What is a Good Google My Business Description<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/gmbgorilla.com\/how-do-i-change-my-business-hours-on-google\/\" data-type=\"post\" data-id=\"3468\">How Do I Change My Business Hours on Google<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/gmbgorilla.com\/how-do-i-add-an-analytics-tag-to-my-google-my-business-page\/\" data-type=\"post\" data-id=\"3517\">How Do I Add an Analytics Tag to My Google My Business Profile<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/gmbgorilla.com\/how-to-hide-address-on-google-my-business\/\" data-type=\"post\" data-id=\"3473\">How to Hide Your Address on Google My Business Profiles<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/gmbgorilla.com\/google-my-business-categories\/\" data-type=\"page\" data-id=\"4274\">List of Google Business Profile Categories<\/a><\/li>\n<\/ul>\n\n<\/div>\n\n\n<h2 class=\"gb-headline gb-headline-0c946a61 gb-headline-text\" id=\"Bonus-Step-Enable-Specialty-Profile-Features\">Bonus Step: Enable Specialty Profile Features<\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-abf6cfb8\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"400\" class=\"gb-image gb-image-abf6cfb8\" src=\"https:\/\/gmbgorilla.com\/wp-content\/uploads\/2023\/09\/Enable-specialty-profile-features.gif\" alt=\"\" title=\"Enable-specialty-profile-features\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"messaging\">Messaging<\/h3>\n\n\n\n<p>Setting up messaging is another important way to optimize your GBP for maximum conversions. The Messaging function allows Google users to send an electronic message through to profile Owners and Managers.<\/p>\n\n\n\n<p>Messaging can be thought of similar to text messages and emails, but through your Google Business Profile. It can also be accessed using the <a href=\"https:\/\/apps.apple.com\/us\/app\/google-maps\/id585027354\" data-type=\"link\" data-id=\"https:\/\/apps.apple.com\/us\/app\/google-maps\/id585027354\" target=\"_blank\" rel=\"noopener\">Google Maps app<\/a>.<\/p>\n\n\n\n<p>GMB Gorilla recommends turning on Messaging if you can answer them quickly (or have the big blue guy handling them for you).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"online-bookings-and-reservations\">Online bookings and reservations<\/h3>\n\n\n\n<p>For hospitality, restaurant, health, and related industries, Google offers the ability to integrate online bookings and reservations into your GBP.  This integration allows for Google users to book with your business faster than having to call or click off to your website.<\/p>\n\n\n\n<p>GMB Gorilla recommends enabling online booking and reservation capabilities when available for your industry and the platforms you use.<\/p>\n\n\n\n<h3 class=\"gb-headline gb-headline-8314ff1d gb-headline-text\">Menu<\/h3>\n\n\n\n<p>For restaurants and many health related service businesses, a menu option is available on your Google Business Profile. With the Menu feature you are able to directly add your Menu items, food or otherwise.<\/p>\n\n\n\n<p>Having your Menu items embedded into your GBP not only will make your standout, but will also improve your visibility for searches related to your menu items. It also makes it more convenient for Google search users to see what you offer without too many clicks.<\/p>\n\n\n\n<p>GMB Gorilla recommends you leverage the native Menu function in the profile if available. Similar to Products and Services, Google is associating the items found in GBP Menus with user searches, resulting in more visibility for those profiles.          <\/p>\n\n\n\n<h2 class=\"gb-headline gb-headline-017d3c44 gb-headline-text\" id=\"Add-Services-to-Your-Google-Business-Profile\">5. Add Services to Your Google Business Profile<\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-95a8b041\"><img loading=\"lazy\" decoding=\"async\" width=\"1894\" height=\"1060\" class=\"gb-image gb-image-95a8b041\" src=\"https:\/\/gmbgorilla.com\/wp-content\/uploads\/2023\/09\/Google-Business-Profile-Services.png\" alt=\"\" title=\"Google-Business-Profile-Services\" srcset=\"https:\/\/gmbgorilla.com\/wp-content\/uploads\/2023\/09\/Google-Business-Profile-Services.png 1894w, https:\/\/gmbgorilla.com\/wp-content\/uploads\/2023\/09\/Google-Business-Profile-Services-300x168.png 300w, https:\/\/gmbgorilla.com\/wp-content\/uploads\/2023\/09\/Google-Business-Profile-Services-1024x573.png 1024w, https:\/\/gmbgorilla.com\/wp-content\/uploads\/2023\/09\/Google-Business-Profile-Services-768x430.png 768w, https:\/\/gmbgorilla.com\/wp-content\/uploads\/2023\/09\/Google-Business-Profile-Services-1536x860.png 1536w\" sizes=\"(max-width: 1894px) 100vw, 1894px\">\n<figcaption class=\"gb-headline gb-headline-8b634ed5 gb-headline-text\"><strong><em>Services are similar to pages on your website and can be used to optimize Google My Business Profiles for particular service based searches<\/em><\/strong><\/figcaption>\n<\/figure>\n\n\n\n<p>Now that you have the core Business Information optimized on your Google Business Profile, it&#8217;s time to add content to the profile that will lead to increased visibility for related searches.<\/p>\n\n\n\n<p>The first stop &#8211; Adding Services! Using the Services function on your GBP, you can add each of the services your business offers customers to your profile. These Services are often shown on your business profile Knowledge Panel and make for an attractive element for users to click on.<\/p>\n\n\n\n<p>Adding Services to your profile, alongside Products, has been shown to work more like organic SEO where you will start to appear for service related searches if you have it listed on our Google Business Profile.<\/p>\n\n\n\n<p>For each service you can set a Service Name, Price, and Description. You can also establish different categories for the different services you offer. This is helpful if you have a large variety of services, or want to include several variants of a single service.<\/p>\n\n\n\n<p>GMB Gorilla recommends creating a Service for each of the services your business offers, both branded, and generic, in addition to ensuring the proper categories. <\/p>\n\n\n\n<h2 class=\"gb-headline gb-headline-5417288d gb-headline-text\" id=\"Add-Products-to-Your-Google-Business-Profile\">6. Add Products to Your Google Business Profile<\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-1ee8e79f\"><img loading=\"lazy\" decoding=\"async\" width=\"1874\" height=\"1342\" class=\"gb-image gb-image-1ee8e79f\" src=\"https:\/\/gmbgorilla.com\/wp-content\/uploads\/2023\/09\/google-business-profile-products.png\" alt=\"\" title=\"google-business-profile-products\" srcset=\"https:\/\/gmbgorilla.com\/wp-content\/uploads\/2023\/09\/google-business-profile-products.png 1874w, https:\/\/gmbgorilla.com\/wp-content\/uploads\/2023\/09\/google-business-profile-products-300x215.png 300w, https:\/\/gmbgorilla.com\/wp-content\/uploads\/2023\/09\/google-business-profile-products-1024x733.png 1024w, https:\/\/gmbgorilla.com\/wp-content\/uploads\/2023\/09\/google-business-profile-products-768x550.png 768w, https:\/\/gmbgorilla.com\/wp-content\/uploads\/2023\/09\/google-business-profile-products-1536x1100.png 1536w\" sizes=\"(max-width: 1874px) 100vw, 1874px\">\n<figcaption class=\"gb-headline gb-headline-41a15b43 gb-headline-text\"><strong><em>Products are similar to pages on your website and can be used to optimize Google My Business Profiles for particular product and service based searches<\/em><\/strong><\/figcaption>\n<\/figure>\n\n\n\n<p>For those businesses who are not service oriented, you can add Products to your Google Business Profile. Even if you are not selling products, you can list your services as Products.<\/p>\n\n\n\n<p>Products work similar to Services. For each product you can add a Product Title, Price, Description. The Product function also allows you to link to the Product page and add an Image. There is also the ability to categorize the Products.<\/p>\n\n\n\n<p>Products added to your GBP are prominently displayed about halfway down the Knowledge Panel. Similar to Services, the addition of Products to a profile has shown to increase the profiles visibility for related searches.<\/p>\n\n\n\n<p>While this is a new development and is not as powerful as organic SEO content, GMB Gorilla recommends that you create a Product for every product you sell, even if it is a service. GMB Gorilla also recommends that you create generic name products, to help with optimizing for broad, top level searches (I.E. Have Nike Shoes, Red Nike Shoes, and Red Shoes)<\/p>\n\n\n\n<h2 class=\"gb-headline gb-headline-21901c72 gb-headline-text\" id=\"Add-QA-to-Your-Google-Business-Profile\">7. Add QA to Your Google Business Profile<\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-42f8bebb\"><img loading=\"lazy\" decoding=\"async\" width=\"544\" height=\"249\" class=\"gb-image gb-image-42f8bebb\" src=\"https:\/\/gmbgorilla.com\/wp-content\/uploads\/2020\/10\/great-gmb-qa-response.png\" alt=\"Image Displaying Google My Business FAQs\" title=\"GMB Gorilla FAQs\" srcset=\"https:\/\/gmbgorilla.com\/wp-content\/uploads\/2020\/10\/great-gmb-qa-response.png 544w, https:\/\/gmbgorilla.com\/wp-content\/uploads\/2020\/10\/great-gmb-qa-response-300x137.png 300w\" sizes=\"(max-width: 544px) 100vw, 544px\" \/>\n<figcaption class=\"gb-headline gb-headline-9ad81220 gb-headline-text\"><strong><em>QA is a great way to let potential customers learn important details about your business and offerings that are normally found on your website<\/em><\/strong><\/figcaption>\n<\/figure>\n\n\n\n<p>Your Google Business Profile is not a static directory listing. Google has packed a lot of dynamic functionality into GBPs!<\/p>\n\n\n\n<p>One such function is Question and Answer (QA). With QA, any Google user can ask a question about your business that will be displayed on your profile. You then have the ability to answer the question.<\/p>\n\n\n\n<p>The goal of this function is to help potential customers learn more about your business and save them the time for having to interact with you if maybe you can&#8217;t help. <\/p>\n\n\n\n<p>GMB Gorilla recommends that you start your QA efforts by seeding your Google Business Profile by asking Questions and Answering them via your personal Google account. You should have a minimum of 10 QAs live on your GBP, but there&#8217;s probably 20-30 common things customers ask each week that you know and can add.<\/p>\n\n\n<div class=\"gb-container gb-container-e03714e8\">\n\n<p><strong>Learn more in-depth steps with these guides:<\/strong><\/p>\n\n\n\n<ul>\n<li><a href=\"https:\/\/gmbgorilla.com\/add-qa-google-my-business\/\" data-type=\"post\" data-id=\"3031\">How to Add QA to Google Business Profiles<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/gmbgorilla.com\/enable-qa-google-my-business\/\" data-type=\"post\" data-id=\"3044\">How to Enable QA on Google My Business<\/a><\/li>\n<\/ul>\n\n<\/div>\n\n\n<h2 class=\"gb-headline gb-headline-4a13eb79 gb-headline-text\" id=\"Add-Posts-to-Your-Google-Business-Profile\">8. Add Posts to Your Google Business Profile<\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-15854eb6\"><img loading=\"lazy\" decoding=\"async\" width=\"1440\" height=\"806\" class=\"gb-image gb-image-15854eb6\" src=\"https:\/\/gmbgorilla.com\/wp-content\/uploads\/2020\/10\/gmb-posts.png\" alt=\"Image Displaying Google My Business Post Example\" title=\"GMB Gorilla Profile Posts for Sales Example\" srcset=\"https:\/\/gmbgorilla.com\/wp-content\/uploads\/2020\/10\/gmb-posts.png 1440w, https:\/\/gmbgorilla.com\/wp-content\/uploads\/2020\/10\/gmb-posts-300x168.png 300w, https:\/\/gmbgorilla.com\/wp-content\/uploads\/2020\/10\/gmb-posts-1024x573.png 1024w, https:\/\/gmbgorilla.com\/wp-content\/uploads\/2020\/10\/gmb-posts-768x430.png 768w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/>\n<figcaption class=\"gb-headline gb-headline-175721aa gb-headline-text\"><strong><em>GBP Posts are a great way to get Google searchers to engage with your profile using offers, events, education, and other types of clickable content<\/em><\/strong><\/figcaption>\n<\/figure>\n\n\n\n<p>One of the more visible aspects of your GMB profile are Posts. Posts, as the name suggests, are updates about your business published to your Google Business Profile.<\/p>\n\n\n\n<p> You can use GBP Posts to drive traffic to articles, special sales, in-store promotions, new product arrivals, or even events you are hosting. Posts are a great way to catch a searchers eye when they encounter your profile in the wild.<\/p>\n\n\n\n<p>Work Posts into your schedule frequently. Posting once a week is a great option for most businesses, but others are already reaching for that next branch by posting multiple times a week with coupon codes and other news.<\/p>\n\n\n<div class=\"gb-container gb-container-1eea3ac2\">\n\n<p><strong>Learn more in-depth steps with these guides:<\/strong><\/p>\n\n\n\n<ul>\n<li><a href=\"https:\/\/gmbgorilla.com\/what-do-posts-on-google-my-business-do\/\" data-type=\"link\" data-id=\"https:\/\/gmbgorilla.com\/what-do-posts-on-google-my-business-do\/\">What Do Posts on Google My Business Do<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/gmbgorilla.com\/see-google-my-business-post\/\">Where Do Visitors See a GBP Post<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/gmbgorilla.com\/how-to-use-google-my-business-posts\/\">How to Use Google My Business Posts<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/gmbgorilla.com\/post-on-google-my-business\/\" data-type=\"link\" data-id=\"https:\/\/gmbgorilla.com\/post-on-google-my-business\/\">How to Post to Google My Business<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/gmbgorilla.com\/sizing-google-my-business-post-photo\/\">What Size for Google My Business Post Image<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/gmbgorilla.com\/batch-post-google-my-business\/\">How to Batch Post to Google My Business<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/gmbgorilla.com\/how-to-edit-posts-on-google-my-business\/\">How to Edit Posts on Google My Business<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/gmbgorilla.com\/how-often-to-post-google-my-business\/\" data-type=\"link\" data-id=\"https:\/\/gmbgorilla.com\/how-often-to-post-google-my-business\/\">How Often Should I Post on GMB<\/a><\/li>\n<\/ul>\n\n<\/div>\n\n\n<h2 class=\"gb-headline gb-headline-1e4b16bd gb-headline-text\" id=\"Add-Reviews-to-the-Google-Business-Profile\">9. Add Reviews to the Google Business Profile<\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-f0679edf\"><img loading=\"lazy\" decoding=\"async\" width=\"778\" height=\"654\" class=\"gb-image gb-image-f0679edf\" src=\"https:\/\/gmbgorilla.com\/wp-content\/uploads\/2020\/10\/photo-from-customer.png\" srcset=\"https:\/\/gmbgorilla.com\/wp-content\/uploads\/2020\/10\/photo-from-customer.png 778w, https:\/\/gmbgorilla.com\/wp-content\/uploads\/2020\/10\/photo-from-customer-300x252.png 300w, https:\/\/gmbgorilla.com\/wp-content\/uploads\/2020\/10\/photo-from-customer-768x646.png 768w\" sizes=\"(max-width: 778px) 100vw, 778px\" alt=\"\" title=\"\">\n<figcaption class=\"gb-headline gb-headline-33a66896 gb-headline-text\"><strong><em>Some business receive thousands of reviews on their Google Business Profile annually<\/em><\/strong><\/figcaption>\n<\/figure>\n\n\n\n<p>Managing and responding to reviews is one of the most critical parts of your Google My Business Profile optimization efforts. After all, Google doesn&#8217;t just want to show businesses nearby, they want to show the best businesses nearby.<\/p>\n\n\n\n<p>Online, and in the local pack, that means businesses with a high volume of positive reviews on their Google Business Profile. Google uses reviews as part of the Prominence weighting in their ranking algorithm. As a result, the more positive reviews you have relative to your competitors, the higher your profile should rank.<\/p>\n\n\n\n<p>This makes consistently generating five star reviews on your GBP a top priority for every business. But it&#8217;s not enough to simply get reviews. You need to respond to them too!<\/p>\n\n\n\n<p>While responding to reviews will not improve your rankings, it is something that has shown to increase the likelihood someone engages with your business, plus is good marketing after the sale to thank a customer for taking the time to rate and review.<\/p>\n\n\n\n<p>GMB Gorilla recommends getting a minimum of 31 positive 5 star reviews on your profile. If you are in a geography (like New York City) or industry (like Plumbers), you will likely need 10-100 times this many. That&#8217;s why it&#8217;s wise to invest into a review management and solicitation service.<\/p>\n\n\n<div class=\"gb-container gb-container-2a11b749\">\n\n<p><strong>Learn more in-depth steps with these guides:<\/strong><\/p>\n\n\n\n<ul>\n<li><a href=\"https:\/\/gmbgorilla.com\/what-are-google-reviews\/\">What are Google Reviews<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/gmbgorilla.com\/how-to-get-google-reviews\/\">How to Get Google Reviews<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/gmbgorilla.com\/how-to-ask-for-google-reviews\/\">How to Ask for Google Reviews<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/gmbgorilla.com\/how-to-respond-to-reviews-on-google\/\">How to Respond to Reviews on Google<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/gmbgorilla.com\/how-to-link-to-google-reviews\/\" data-type=\"link\" data-id=\"https:\/\/gmbgorilla.com\/how-to-link-to-google-reviews\/\">How to Link to Your Google Reviews<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/gmbgorilla.com\/how-to-add-google-reviews-to-website\/\">How to Add Google Reviews to Your Website<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/gmbgorilla.com\/how-to-delete-google-reviews\/\">How to Delete Google Reviews<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/gmbgorilla.com\/how-to-remove-google-reviews\/\">How to Remove Google Reviews<\/a><\/li>\n<\/ul>\n\n<\/div>\n\n\n<h2 class=\"gb-headline gb-headline-1a28e02a gb-headline-text\" id=\"Add-Tracking-to-Profile-Links\">10. Add Tracking to Profile Links<\/h2>\n\n\n\n<p>You want to make sure you are tracking what happens after someone interacts with your GBP and they land on your website. One of the best ways to do this to add Google Analytics tracking codes to the end of the URLs added to your profile.<\/p>\n\n\n\n<p>The two most common places are the Website URL and the URL for Google Posts. You can also add UTM tracking links secondary booking links, as well as links to your menu (if applicable). <\/p>\n\n\n\n<p>You can take your tracking efforts to the next level by using a call tracking number as the Business Phone Number on your profile. Call tracking numbers allow you to account for all the people who call in to because they found the profile, but did not click on phone button or link on the profile.<\/p>\n\n\n\n<p>GMB Gorilla recommends using UTM Tracking and call tracking numbers because you want to know what the calls and traffic generated are driving in revenue, profits, and return for the business.<\/p>\n\n\n<div class=\"gb-container gb-container-96edd77f\">\n\n<p><strong>Learn more in-depth steps with this guide:<\/strong><\/p>\n\n\n\n<ul>\n<li><a href=\"https:\/\/gmbgorilla.com\/how-do-i-add-an-analytics-tag-to-my-google-my-business-page\/\">How Do I Add an Analytics Tag to My Google My Business<\/a><\/li>\n<\/ul>\n\n<\/div>\n\n\n<p>That&#8217;s it. That&#8217;s how to optimize Google My Business Profiles!<\/p>\n\n\n\n<p>But don&#8217;t get too excited my human friend. Even after completing the steps in How to Optimize Google My Business, your work isn\u2019t done for long. <\/p>\n\n\n\n<p>Your Google My Business Profile isn\u2019t a channel that\u2019s meant to \u201cset it and forget it\u201d \u2014 it takes ongoing effort to ensure you stay on the top of the local pack. <\/p>\n\n\n\n<p>If you need help with that, check out our <a href=\"https:\/\/gmbgorilla.com\/google-my-business-management-service\/\" data-type=\"page\" data-id=\"4102\">Google My Business Profile Management Service<\/a>.<\/p>\n\n\n\n<p>Now, before you leave us, if you happen to have more than one Google Business Profile for your business, let&#8217;s look into some tips for making the most of all those bananas.<\/p>\n\n\n\n<h2 class=\"gb-headline gb-headline-2668e624 gb-headline-text\" id=\"Optimization-Tips-for-Multi-location-Businesses\">Optimization Tips for Multi-location Businesses<\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-4f5f8bc2\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"400\" class=\"gb-image gb-image-4f5f8bc2\" src=\"https:\/\/gmbgorilla.com\/wp-content\/uploads\/2023\/09\/optimization-tips-for-multi-location-businesses.gif\" alt=\"\" title=\"optimization-tips-for-multi-location-businesses\"><\/figure>\n\n\n\n<p>If you happen to have the daunting task of managing multiple &#8211; or hundreds &#8211; of Google Business Profiles, GMB Gorilla has some specific tips for you. These tips are things GMB Gorilla has picked up walking down the path to the top of the local pack and Google maps for our multi-location customers.<\/p>\n\n\n\n<p>Here are some things to consider when learning how to optimize Google My Business profiles for multi-location businesses.<\/p>\n\n\n\n<h3 class=\"gb-headline gb-headline-81019908 gb-headline-text\"><strong>Optimize Every Profile<\/strong> <\/h3>\n\n\n\n<p>Ensure that every detail of your Google Business Profiles for each location is filled out completely. This includes the business name, address, phone number, website, hours of operation, and so forth. <\/p>\n\n\n\n<p>One thing we encounter often with multi-location business GBPs is that they have been claimed, but not verified, or claimed and verified, but  never optimized. This is leaving a lot of bananas on the scale.<\/p>\n\n\n\n<p>The more profiles you have, the more calls and traffic you can receive from Google, so multi-location businesses would be smart to ensure every profile they have is probably optimized (and being actively managed).<\/p>\n\n\n\n<h3 class=\"gb-headline gb-headline-480c643e gb-headline-text\"><strong>Check for Duplicate<\/strong> <strong>Profiles<\/strong> <\/h3>\n\n\n\n<p>Duplicate listings can confuse both Google and potential customers. Make sure only one listing exists for each location. This is a big problem for prominent brands and can cause profile suspension issues down the road since Google does not want multiple profiles for the same location on the map. <\/p>\n\n\n\n<p>To resolve this issue, make sure to search your brand and geographies on Google Maps. You can also hire a company or use a software tool to do a scan for you.<\/p>\n\n\n\n<h3 class=\"gb-headline gb-headline-e1f6ab10 gb-headline-text\"><strong>Consistency Across Profiles<\/strong><\/h3>\n\n\n\n<p>Ensure that details that should be consistent across all locations, such as brand name, are indeed consistent. If you use &#8220;Acme Tech&#8221; on one profile and then  &#8220;Acme Tech Company&#8221; on another, you could confuse Google and searchers. <\/p>\n\n\n\n<p>When you have multiple locations with profiles within a small geography, you may want to add the specific neighborhood, village, etc to the business name to make it easier to identify. Note this is not always allowed by Google, but is helpful for many.<\/p>\n\n\n\n<h3 class=\"gb-headline gb-headline-ae7cbee0 gb-headline-text\"><strong>Categorize Profiles Strategically<\/strong><\/h3>\n\n\n\n<p>The Categories used on a Google Business Profile influences the search terms that the profile will appear for in the search results. When you have multiple GBPs, you can use different relevant categories amongst the profiles to have each target different searches.<\/p>\n\n\n\n<p>The reason this is important is that in 2021 Google introduced a &#8220;diversity update&#8221; which made it harder for a single business to appear multiple times in the local pack and on Google Maps for a single geography.<\/p>\n\n\n\n<p>One way around this is to select different categories for the profiles. For example, if you are a law firm, your office profile should be categorized as a law firm, while individual attorney profiles can be categorized as their specific legal specialty (I.E. Divorce Attorney, Workers Compensation Attorney, etc).<\/p>\n\n\n\n<p>This can also be used in the health, medical, retail, and trades industries with great success.<\/p>\n\n\n\n<h3 class=\"gb-headline gb-headline-f1af5fdb gb-headline-text\"><strong>Use a Localized Content Strategy<\/strong><\/h3>\n\n\n\n<p>For businesses with multiple locations, it&#8217;s beneficial to have separate, localized content on your website for each location, and then link to these specific pages from the respective Google Business Profiles. <\/p>\n\n\n\n<p>Google will often surface information found on the associated web page of a GBP within the local pack. You may have seen, &#8220;This website mentions&#8230;&#8221; added to a local pack listing.<\/p>\n\n\n\n<p>This additional information differentiates your listing and may increase the likelihood of a click. If the associate web page is specific and contains information relevant to searchers, there&#8217;s a greater likelihood of these showing up and you getting the call or click.<\/p>\n\n\n\n<h3 class=\"gb-headline gb-headline-221cec03 gb-headline-text\"><strong>Local Phone Numbers &amp; Addresses<\/strong><\/h3>\n\n\n\n<p>Always use a local phone number instead of a central, toll-free or call center number. This makes the listing appear more local and relevant. It will also make it easier to track ROI by location.<\/p>\n\n\n\n<p>The same goes for addresses; make sure they\u2019re using the local street address when possible, especially if you have locations that within a close distance or on the same roadway, but separate cities or an towns.<\/p>\n\n\n\n<h3 class=\"gb-headline gb-headline-21d24081 gb-headline-text\"><strong>Optimize for Locale in Descriptions<\/strong><\/h3>\n\n\n\n<p>Each Google Business Profile can have a description of the business location. Make sure it\u2019s not just a copy-and-paste job across all locations with some generic &#8220;about us.&#8221; <\/p>\n\n\n\n<p>If there are unique offerings or distinctions about a specific location, mention them. This may help a customer choose the best of your two nearby locations for their needs.<\/p>\n\n\n\n<h3 class=\"gb-headline gb-headline-660c8d86 gb-headline-text\">Use <strong>Location Specific Google Posts<\/strong><\/h3>\n\n\n\n<p>Use Google Posts to share location-specific promotions, events, news, or updates. This keeps the listing relevant to searches and gives potential customers something to engage with when they see your profile on the map or in the local pack.<\/p>\n\n\n\n<p>It&#8217;ll also save customers the disappointment of finding out after a drive to their nearby location that a regional or national offer is not being supported by their local store. A scenario that happens often, and occasionally leads to negative reviews.<\/p>\n\n\n\n<h2 class=\"gb-headline gb-headline-f33909f3 gb-headline-text\" id=\"How-to-Save-Time-Optimizing-Your-Google-Business-Profile\">How to Save Time Optimizing Your Google Business Profile<\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-0d4d1ee4\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"400\" class=\"gb-image gb-image-0d4d1ee4\" src=\"https:\/\/gmbgorilla.com\/wp-content\/uploads\/2023\/09\/how-to-save-time-optimizing-you-gbp.gif\" alt=\"\" title=\"how-to-save-time-optimizing-you-gbp\"><\/figure>\n\n\n\n<p>Balancing myriad responsibilities, from strategic decision-making to customer engagement, leaves little room for the nuanced, yet essential task of Google Business Profile optimization.<\/p>\n\n\n\n<p>If you&#8217;ve bought into the fact that you need to know how to optimize Google My Business Profiles, but fear you don&#8217;t have the time or resources to execute now that you know the way, there is a solution. <\/p>\n\n\n\n<p>For businesses, executives, and marketers aiming to make the most of every second, outsourcing GBP optimization to the experts at GMB Gorilla is a game-changer. <\/p>\n\n\n\n<p>Here&#8217;s why you should consider our <a href=\"https:\/\/gmbgorilla.com\/google-my-business-optimization-service\/\" data-type=\"page\" data-id=\"4184\">Google My Business Profile Optimization Service<\/a>:<\/p>\n\n\n\n<ol>\n<li><strong>Expertise at Your Fingertips<\/strong>: GMB Gorilla&#8217;s team is specialized in Google Business Profile optimization, ensuring that your profile isn&#8217;t just completed, but perfected. Our in-depth understanding of the platform means we\u2019re abreast of the latest features, best practices, and strategies to get your business noticed.<\/li>\n\n\n\n<li><strong>Consistency Across Locations<\/strong>: For multi-location businesses, maintaining uniformity can be a daunting task. GMB Gorilla ensures that all your profiles are consistent, accurate, and optimized to the fullest, regardless of the number of locations.<\/li>\n\n\n\n<li><strong>Regular Updates Without the Hassle<\/strong>: As Google&#8217;s platform evolves, so should your profile. By partnering, you&#8217;re not just setting and forgetting; you&#8217;re ensuring that your business remains in sync with the latest features and updates without lifting a finger.<\/li>\n\n\n\n<li><strong>Review Management<\/strong>: Engaging with reviews is a time-consuming yet vital process. GMB Gorilla takes this off your hands, managing and responding to reviews in a manner that reflects your brand&#8217;s voice and ethos.<\/li>\n\n\n\n<li><strong>Content Creation &amp; Management<\/strong>: Beyond basic profile details, a dynamic Google Business Profile requires regular posts, product updates, services, and Q&amp;A management. GMB Gorilla\u2019s experts curate tailored content, from engaging posts to detailed service descriptions, ensuring your audience remains informed and engaged. They also actively manage the Q&amp;A section, ensuring queries are addressed promptly and professionally.<\/li>\n\n\n\n<li><strong>Data-Driven Decisions<\/strong>: With GMB Gorilla, you&#8217;re not just outsourcing tasks, you&#8217;re gaining a partner that provides insights. Their service will analyze customer behavior, presenting you with actionable insights to further refine your strategies.<\/li>\n\n\n\n<li><strong>Peace of Mind<\/strong>: Knowing that a trusted partner is diligently managing your Google Business Profile lets you, and your team, focus on what you do best \u2013 running your business.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"let-us-help\">Let GMB Gorilla Optimize Your Google Business Profile<\/h2>\n\n\n\n<p>If you&#8217;ve made it this far you most certainly are interested in an optimized Google Business Profile. Why wait or spend hours over the coming weeks doing it yourself?<\/p>\n\n\n\n<p><strong>Get started with our <a href=\"https:\/\/gmbgorilla.com\/google-my-business-optimization-service\/\" data-type=\"page\" data-id=\"4184\">Google Business Profile Optimization Service<\/a> today and have an optimized profile in 21 days!<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Optimizing your Google My Business listing is making sure that your listing has the right information to guide customers to your profile easier. Keep reading to learn the top 11 ways to optimize your profile.<\/p>\n","protected":false},"author":1,"featured_media":2951,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"_links":{"self":[{"href":"https:\/\/gmbgorilla.com\/wp-json\/wp\/v2\/posts\/2948"}],"collection":[{"href":"https:\/\/gmbgorilla.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gmbgorilla.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gmbgorilla.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/gmbgorilla.com\/wp-json\/wp\/v2\/comments?post=2948"}],"version-history":[{"count":96,"href":"https:\/\/gmbgorilla.com\/wp-json\/wp\/v2\/posts\/2948\/revisions"}],"predecessor-version":[{"id":5473,"href":"https:\/\/gmbgorilla.com\/wp-json\/wp\/v2\/posts\/2948\/revisions\/5473"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gmbgorilla.com\/wp-json\/wp\/v2\/media\/2951"}],"wp:attachment":[{"href":"https:\/\/gmbgorilla.com\/wp-json\/wp\/v2\/media?parent=2948"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gmbgorilla.com\/wp-json\/wp\/v2\/categories?post=2948"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gmbgorilla.com\/wp-json\/wp\/v2\/tags?post=2948"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}