{"id":3294,"date":"2020-10-30T21:26:51","date_gmt":"2020-10-30T21:26:51","guid":{"rendered":"https:\/\/gmbgorilla.com\/?p=3294"},"modified":"2022-08-29T22:28:03","modified_gmt":"2022-08-29T22:28:03","slug":"how-to-link-google-my-business-to-adwords","status":"publish","type":"post","link":"https:\/\/gmbgorilla.com\/how-to-link-google-my-business-to-adwords\/","title":{"rendered":"How to Link Google My Business to Adwords"},"content":{"rendered":"\n

In the dense and dark jungle of SEO, it can be easy to get lost. With so many tools and features, it\u2019s hard to know what\u2019s what. So, if you\u2019ve come here wondering How do I link Google my Business to Adwords?<\/em> You\u2019re in the right place!<\/p>\n\n\n\n

Linking your Google My Business<\/a> profile to Google Ads<\/a> (Adwords) allows you to add a location extension to a campaign so that your advertisement is directly linked to your GMB Profile. Here\u2019s how to make that happen:<\/p>\n\n\n\n

  1. Set up GMB account access in Google Adwords<\/li>
  2. Go to \u201cAds and Extensions\u201d in Adwords<\/li>
  3. Select the \u201cExtensions\u201d tab<\/li>
  4. Click the blue \u201c+\u201d icon and select \u201cLocation Extension\u201d<\/li>
  5. Select the GMB profile for the location you want to use<\/li>
  6. Click \u201cSave\u201d<\/li>
  7. Get to work optimizing your campaigns!<\/li><\/ol>\n\n\n\n

    How to Connect GMB to Google Ads<\/h2>\n\n\n\n

    Connecting your Google My Business profile to Adwords has several benefits, but it can be a complicated process for those who aren\u2019t familiar with the ins and outs of Adwords. Here is a detailed breakdown of what you\u2019ll need to do:<\/p>\n\n\n\n

    1. Log into Adwords using the same information used for your GMB profile<\/h3>\n\n\n\n

    2. Click on the \u201cAds and Extensions\u201d tab in the sidebar<\/h3>\n\n\n\n
    \"\"<\/figure>\n\n\n\n

    3. Select \u201cExtensions\u201d from the \u201cAds and Extensions\u201d dropdown menu<\/h3>\n\n\n\n
    \"\"<\/figure>\n\n\n\n

    4. Click on the blue \u201c+\u201d icon to start setting up your GMB Location Extension<\/h3>\n\n\n\n
    \"\"<\/figure>\n\n\n\n

    5. Click on \u201cLocation Extension\u201d from the dropdown menu<\/h3>\n\n\n\n
    \"\"<\/figure>\n\n\n\n

    6. Confirm your accounts are connected<\/h3>\n\n\n\n
    \"\"<\/figure>\n\n\n\n

    7. Select the Campaign you want to include the Location Extension<\/h3>\n\n\n\n

    You may not want to add the same Location Extension to all of your campaigns, so make sure you click \u201cSelect Campaigns\u201d then click the box next to the locations you want to include. Then, click \u201cDone.\u201d
    <\/p>\n\n\n\n

    \"\"<\/figure>\n\n\n\n
    \"\"<\/figure>\n\n\n\n

    8. Review both previews<\/h3>\n\n\n\n

    These previews are important because they allow you to see what your ad will look like on both mobile and desktop views. Notice how your business address is clickable in the ad? That\u2019s because it is now linked to your GMB!<\/p>\n\n\n\n

    You should also use this as a time to double check that you have everything set up the way you want to!<\/p>\n\n\n\n

    \n
    \"\"<\/figure>\n<\/figure>\n\n\n\n
    \"\"<\/figure>\n\n\n\n

    9. Select \u201cSave\u201d when you\u2019re done!<\/h3>\n\n\n\n
    \"\"<\/figure>\n\n\n\n

    Why Link Your GMB Profile to Adwords?<\/h2>\n\n\n\n

    Linking your Google Adwords account to your Google My Business profile is key to accessing Location Extensions. <\/p>\n\n\n\n

    Tip from the Gorilla: More than 20% of all Google searches are for local businesses, services, and products, Location Extensions let you target potential customers who are ready to go to your brick-and-mortar location. <\/strong><\/p>\n\n\n\n

    G<\/em>oogle outlines the benefits of connecting GMB and Adwords to create this valuable extension in their article here<\/em><\/a>. But here\u2019s the takeaway:<\/p>\n\n\n\n

    \u201cLocation extensions can help people find your locations by showing your ads with your address, a map to your location, or the distance to your business. People can then click or tap your extension to get further details about your location on your location page, which includes the most relevant business information all in one place.\u201d<\/em><\/p>\n\n\n\n

    That makes connecting your Google My Business to Adwords an even more a-peel-ing option for anyone looking to increase their foot traffic. \ud83d\udc63<\/p>\n\n\n\n

    Lost in the Jungle? Let the Gorilla Guide You Through<\/h3>\n\n\n\n

    If you want to make the most out of your Google My Business and advertising efforts, Location Extensions are a valuable asset. Setting up the technical aspects of your online strategy can be difficult, especially in the middle of a busy day. So, if you feel lost in the digitized jungle, let the Gorilla guide you to the top of the food chain. Learn more about our easy onboarding process and simple management package.<\/a>
    <\/p>\n","protected":false},"excerpt":{"rendered":"

    Linking your Google My Business profile to Google Ads (Adwords) allows you to add a location extension to a campaign so that your advertisement is directly linked to your GMB Profile. Keep reading to learn about the 7 steps you\u2019ll need to take.<\/p>\n","protected":false},"author":1,"featured_media":3243,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9,5],"tags":[],"_links":{"self":[{"href":"https:\/\/gmbgorilla.com\/wp-json\/wp\/v2\/posts\/3294"}],"collection":[{"href":"https:\/\/gmbgorilla.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gmbgorilla.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gmbgorilla.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/gmbgorilla.com\/wp-json\/wp\/v2\/comments?post=3294"}],"version-history":[{"count":2,"href":"https:\/\/gmbgorilla.com\/wp-json\/wp\/v2\/posts\/3294\/revisions"}],"predecessor-version":[{"id":4539,"href":"https:\/\/gmbgorilla.com\/wp-json\/wp\/v2\/posts\/3294\/revisions\/4539"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gmbgorilla.com\/wp-json\/wp\/v2\/media\/3243"}],"wp:attachment":[{"href":"https:\/\/gmbgorilla.com\/wp-json\/wp\/v2\/media?parent=3294"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gmbgorilla.com\/wp-json\/wp\/v2\/categories?post=3294"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gmbgorilla.com\/wp-json\/wp\/v2\/tags?post=3294"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}