{"id":389,"date":"2020-09-13T10:00:01","date_gmt":"2020-09-13T10:00:01","guid":{"rendered":"http:\/\/repcheckup.com\/?p=389"},"modified":"2020-09-13T10:00:01","modified_gmt":"2020-09-13T10:00:01","slug":"what-are-google-reviews","status":"publish","type":"post","link":"https:\/\/gmbgorilla.com\/what-are-google-reviews\/","title":{"rendered":"What Are Google Reviews?"},"content":{"rendered":"

Google reviews<\/a> are the reviews that appear with your Google My Business (GMB) profile. To see and respond to reviews left by Google users you need to claim your GMB profile and verify your business. <\/span><\/p>\n

When people search for your business Google displays the Knowledge Box the right of search results which provides pictures, a map to your business, reviews, ratings, basic logistics information, and a link to your website.<\/span><\/p>\n

If you want any chance of showing up in the Google Places box (that\u2019s the map with highlighted listings right below the paid Google ads), you need a complete GMB profile along with strong reviews.<\/span><\/p>\n

Google reviews displayed in local search results have scores that are rated on a scale from 1 to 5 stars with the following progression:<\/span><\/p>\n\n\n\n\n\n\n\n
5 stars<\/span><\/td>\nLoved it<\/span><\/td>\n<\/tr>\n
4 stars<\/span><\/td>\nLiked it<\/span><\/td>\n<\/tr>\n
3 stars<\/span><\/td>\nIt was okay<\/span><\/td>\n<\/tr>\n
2 stars<\/span><\/td>\nDisliked it<\/span><\/td>\n<\/tr>\n
1 star<\/span><\/td>\nHated it<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Google says that the overall <\/span>score of your business<\/span><\/a> is \u201ccalculated from user ratings and a variety of other signals to ensure that the overall score best reflects the quality of the establishment.\u201d<\/span><\/p>\n

Depending on the type of business that you have, your listings may show user reviews taken from third-party review sites like, Yelp!, Healthgrades, or Angie\u2019s List. This compilation of reviews are automatically generated Google crawls the web and finds mentions of your business. \u00a0<\/span><\/p>\n

Benefits of Google Reviews<\/span><\/h2>\n

You don\u2019t have to be an expert in all things Google to understand that online reputation management<\/a> plays a vital role in the health of your business. After all, Google is the starting point for millions of online customers looking for you. Of course you want to have 5 stars on Google!<\/span><\/p>\n

The benefits of Google reviews stem from the overall benefits of positive online reviews. These three benefits include:<\/span><\/p>\n

    \n
  1. Enhance your brand\u2019s image<\/span><\/li>\n
  2. Influence the buying decision<\/span><\/li>\n
  3. Improve search engine results<\/span><\/li>\n<\/ol>\n

    In the internet era, like it or not, what customers are saying about you online matters and having lots of positive reviews make you stand out above your competition. It\u2019s also important to recognize that offline realities are not naturally reflect online, making proactive effort necessary to gain the most benefit from Google reviews. Despite the effort required to benefit from Google reviews, the rewards are well worth it. <\/span><\/p>\n

    What Do You Want People to See?<\/b><\/p>\n

    One of the benefits of Google reviews comes from the perception that\u2019s built when customer see a highly rated brand. Positive ratings and review are a signal of quality, allowing potential customers to more easily trust the business. After all, what business would you contact first? The one with 100 5 star reviews, or the one with 10 2 star reviews?<\/span><\/p>\n

    Higher Rated Business Get More Clicks<\/b><\/p>\n

    Consider these statistics from a BrightLocal study that show the importance of positive Google reviews on the buying process:<\/span><\/p>\n

    Raising Your Rating by 2 Stars = 25% More Clicks<\/b><\/p>\n

    Going from a 3-star rating to a 5-star rating gets a business 25% more clicks from Google Local Pack<\/span><\/p>\n

    5-Star Ratings = 39% More Clicks<\/b><\/p>\n

    Having a 5-star rating earns a business 39% more clicks from Google Local than having a 1-star rating<\/span><\/p>\n

    Over 50% of Consumers Select a Business With Positive Reviews<\/b><\/p>\n

    56% of consumers select a business if it has positive ratings\/reviews displayed in Google Local Pack<\/span><\/p>\n

    Additionally, BrightLocal\u2019s 2015 Local Consumer Review Survey found that only 14% of those reading reviews would visit a business with fewer than 3 stars.<\/span><\/p>\n

    Reviews Also Impact Search Rankings <\/b><\/p>\n

    Google gives the number online reviews a business has on their Google My Business profile significant weighting when determining how highly to rank them for related searches. The more positive online reviews you have, the higher your listing will appear, especially for local searches that display the Google Map and Local 3 Pack.<\/span><\/p>\n

    When you understand the benefit of Google reviews, it\u2019s easy to see how important it is to actively manage your reputation on Google. Investing into an online reputation management program will help you translate the great work you do offline into a positive reputation online.<\/span><\/p>\n

    How Do You Increase Google Reviews?<\/span><\/h2>\n

    If there\u2019s one thing that you already know, getting customers to review your business<\/a> isn\u2019t easy. Studies have shown that less than 5% of all customer will naturally leave a review for a business.<\/span><\/p>\n

    Except of course those times when, in good faith, you happen to make a mistake forever altering a customer\u2019s existence who then are so filled with passion that their new mission in life is to publicly defame you. BAD reviews, it seems, are \u00a0much easier to get. <\/span><\/p>\n

    Positive, honest reviews of your product or service take a little more prodding. It\u2019s can be a manual, time-consuming process. Especially if you\u2019re still using pen and paper. However there\u2019s light at the end of the tunnel. A recent survey stated that when asked to leave a review, 90% of people did so.<\/span><\/p>\n

    So how do you increase your Google reviews? Like the old adage says, \u201cAsk and you shall receive.\u201d<\/span><\/p>\n

    There are 3 proven ways to increase your Google reviews:<\/span><\/p>\n