{"id":4284,"date":"2020-10-06T14:44:20","date_gmt":"2020-10-06T14:44:20","guid":{"rendered":"https:\/\/gmbgorilla.com\/?p=3117"},"modified":"2020-10-06T14:44:20","modified_gmt":"2020-10-06T14:44:20","slug":"how-often-to-post-google-my-business","status":"publish","type":"post","link":"https:\/\/gmbgorilla.com\/how-often-to-post-google-my-business\/","title":{"rendered":"How Often Should I Post on Google My Business?"},"content":{"rendered":"\n

There comes a time when we all need to get creative and make new tools. To become king of the jungle, I needed to constantly grow and learn every little trick that would help me conquer the digital jungle through Google My Business<\/a>. It turns out that Google My Business Posts<\/a> are a major stepping stone to dominating your competitors and looking great on those search results pages.<\/p>\n\n\n\n

If you\u2019re scratching your head about how often you should be posting on Google My Business, first have a family member check for fleas. Then, keep reading to learn about the best schedule and strategy for sharing Google My Business Posts.<\/p>\n\n\n\n

Tip from the Gorilla: If you haven\u2019t already read my post about GMB Posts, click here before you learn more about the posting schedule that has the Gorilla Seal of Approval\u2122.<\/strong> <\/p>\n\n\n\n

When Do Posts Expire? <\/h2>\n\n\n\n

GMB Posts aren\u2019t designed to be a \u201cset and forget\u201d type of feature. In the past, users were able to select how long they wanted a specific Post to run for. As time went on and Google gathered more information, this feature was updated so that business owners have no <\/em>control over how long the Posts run!<\/p>\n\n\n\n

Google My Business Posts will expire after 7 days.<\/strong><\/p>\n\n\n\n

Luckily, you\u2019ll get a notification that your Post is about to expire via email or phone notification. That way, there\u2019s no reason for your profile to go bare without a Post for even a short period of time \u2013 especially because any time when your profile doesn\u2019t have a Post is a time that your profile is potentially less competitive and appealing to potential customers!<\/p>\n\n\n\n

Tip from the Gorilla: Build GMB Posts into your weekly schedule! That way, you will have a post ready to go when the previous one is about to expire \u2013 or you\u2019ll be able to continuously update your profile with new Posts that cycle out constantly.<\/strong><\/p>\n\n\n\n

How Often You Should Be Posting on GMB <\/h2>\n\n\n\n

If you search online for information about how frequently you should be posting to Google My Business, you\u2019ll probably get a generic answer of \u201cregularly.”<\/p>\n\n\n\n

Let\u2019s get more specific than that, though.<\/p>\n\n\n\n

Most businesses share one Post a week. In many cases, these Posts are a general update or feature a specific product or service. Depending on your business type, sharing one post a week could work splendidly!<\/p>\n\n\n\n

However, if you want to get to the top of the food chain, you may need to up that number to at least two Posts a week.<\/p>\n\n\n\n

Why?<\/p>\n\n\n\n

Because it\u2019s time to get your head out of the sand and share coupon codes, events, product features, and more. <\/p>\n\n\n\n

Until a Post expires, it will still be visible to the public. That means that you can showcase more than one Post at a time, though the most recent Post will likely be the one that earns the most engagement. <\/p>\n\n\n\n

If you\u2019re able to, create a schedule that allows you to share Posts at least twice a week so that potential customers can learn a lot about the important aspects of your business. For example, for businesses that run coupons and sales, sharing one Post a week with sale information and another Post that features a product would be a great strategy!<\/p>\n\n\n\n

5 Post-Worthy Topics to Share with Your Potential Customers <\/h2>\n\n\n\n

It\u2019s never any fun to wander through the digital jungle without a guide. So, if you\u2019re feeling overwhelmed by all the options when it comes to GMB Posts, don\u2019t worry. Here are the top 5 Post-worthy topics that you should be sharing with your customers on Google My Business.<\/p>\n\n\n\n

1. Events<\/h3>\n\n\n\n
\"\"<\/figure>\n\n\n\n

2. Product and Service Features<\/h3>\n\n\n\n
\"\"<\/figure>\n\n\n\n

3. Reviews<\/h3>\n\n\n\n
\"\"<\/figure>\n\n\n\n

4. Business Differentiators<\/h3>\n\n\n\n
\"\"<\/figure>\n\n\n\n

5. Coupon Codes<\/h3>\n\n\n\n
\"\"<\/figure>\n\n\n\n

Need Help? Ask the King<\/h2>\n\n\n\n

On average, we save business owners 18 hours a month by managing their Google My Business profile. But, really, that perk barely scratches the canopy. GMB Gorilla has the brawn and the brain needed to make sure you have a fully optimized profile \u2013 including expert-level GMB Posts! Let us help you. Learn more about our easy onboarding process and simple management package.<\/a>
<\/p>\n","protected":false},"excerpt":{"rendered":"

If you\u2019re scratching your head about how often you should be posting on Google My Business, first have a family member check for fleas. Then, keep reading to learn about the best schedule and strategy for sharing Google My Business Posts. <\/p>\n","protected":false},"author":1,"featured_media":3118,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,8],"tags":[],"_links":{"self":[{"href":"https:\/\/gmbgorilla.com\/wp-json\/wp\/v2\/posts\/4284"}],"collection":[{"href":"https:\/\/gmbgorilla.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gmbgorilla.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gmbgorilla.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/gmbgorilla.com\/wp-json\/wp\/v2\/comments?post=4284"}],"version-history":[{"count":0,"href":"https:\/\/gmbgorilla.com\/wp-json\/wp\/v2\/posts\/4284\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gmbgorilla.com\/wp-json\/wp\/v2\/media\/3118"}],"wp:attachment":[{"href":"https:\/\/gmbgorilla.com\/wp-json\/wp\/v2\/media?parent=4284"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gmbgorilla.com\/wp-json\/wp\/v2\/categories?post=4284"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gmbgorilla.com\/wp-json\/wp\/v2\/tags?post=4284"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}