{"id":552,"date":"2020-06-05T15:22:08","date_gmt":"2020-06-05T15:22:08","guid":{"rendered":"http:\/\/repcheckup.com\/?p=552"},"modified":"2020-06-05T15:22:08","modified_gmt":"2020-06-05T15:22:08","slug":"how-many-google-reviews-do-i-need","status":"publish","type":"post","link":"https:\/\/gmbgorilla.com\/how-many-google-reviews-do-i-need\/","title":{"rendered":"We Know Google Reviews Matter, but How Many Should You Get?"},"content":{"rendered":"

Many business owners are thinking one thing: \u201cOnce I get X Google reviews, that\u2019ll be enough and I can check that off my list.\u201d<\/span><\/p>\n

The truth is that Google reviews<\/a> aren\u2019t so simple (though we all wish they were). There is no magic number of Google reviews that will allow your businesses to retire the initiative and move on to the next thing. Instead, gathering online reviews must be a constant process to <\/span>maintain <\/span><\/i>your great online reputation. Luckily, this will help you stay competitive in your industry, and make a bigger impression on potential customers who tend to disregard online reviews that are older than 6 months. <\/span><\/p>\n

We know, another case of \u201cWhat have you done for me lately,\u201d but it\u2019s also an opportunity for your business to get to know customers better and capture valuable feedback that will improve your business for the better. <\/span><\/p>\n

When businesses teach their staff <\/span>how to properly ask for online reviews<\/span>, soliciting reviews to maintain your online reputation becomes an ongoing task that actually doesn\u2019t require much thought. Aside from asking, appointing a staff member to then <\/span>manage <\/span><\/i>those online reviews should only take about 30 minutes of their time per week if they used a centralized review system, like the one GMB Gorilla offers.<\/span><\/p>\n

How Many Online Reviews Should I Aim For on My Google Profile?<\/span><\/h2>\n

Now that we know there isn\u2019t an exact \u201cmagic\u201d number to get to before \u201cquitting,\u201d let’s talk about how many reviews you should aim <\/span>to start off with<\/span><\/i> to give yourself a goal that can help you begin measuring how successful <\/span>your online reputation management plan<\/span> is working for you. <\/span><\/p>\n

If you are starting off at zero, you are in a great position to hit the ground running. To discuss Google My Business<\/a> specifically, they recently changed their policy that required a minimum of 5 reviews for Google to even give you a star rating. <\/span><\/p>\n

However, you should still aim for getting at least five reviews. With a good review-gathering strategy in place, getting five reviews won\u2019t be a huge task, especially since the majority of people are more likely to leave a review if only they\u2019re asked.<\/span><\/p>\n

Once you\u2019ve gotten your first handful of online reviews, you can plan on having a steady stream of in-coming reviews that will allow you to better the chances of appearing in search results pages and of avoiding a catastrophic dive in your star-rating if someone does leave a one-star review.<\/span><\/p>\n

What Star Rating Is Best?<\/span><\/h2>\n

Other than a five star \u2013 the best star rating is the highest one you can achieve fairly to accurately represent your business online. This means that you should <\/span>not <\/span><\/i>have staff, friends, and family leave 5-star reviews on your business to bump up your rating. <\/span><\/p>\n

If you want your business to appear on the \u201cBest (Restaurant, Dermatologist, Hotel)\u201d search results pages, then you\u2019ll want to strive for a minimum of four stars for your business to qualify for ranking on those pages. <\/span><\/p>\n

It goes without saying that a 5-star rating is better than a 3 or 4-star rating, but keep in mind that the majority of businesses <\/span>do not <\/span><\/i>have a clean streak of 100% 5-star ratings. Similarly, the more reviews you gather, the most difficult it will be to raise your overall rating if many of them are leaving, for example, four-star reviews. <\/span><\/p>\n

This doesn\u2019t mean that having a lot of reviews is bad; on the contrary, the fact that it may be more difficult to raise your star rating from a 4 to a 5 if you already have 100 reviews is that negative reviews will have a similar level of difficulty bringing your reputation down. <\/span><\/p>\n

So, Google reviews <\/span>do <\/span><\/i>matter, but \u2013 like most things in life \u2013 there isn\u2019t a magical number for you to aim for before you\u2019re able to quit and ride the coattails of your online reputation forever. Reviews and ratings are able to change quickly depending on the amount of reviews you\u2019ve gathered, and users weigh newer reviews much more heavily than older ones. This means you\u2019ll want a long-term plan in place that allows reviews to trickle in and maintain your reputation for you. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Getting Google reviews is important \u2013 but people are always looking to reach a magic number of reviews that will allow them to ride on the waves of their profile’s success. In this guide, you’ll learn if that magical number exists!<\/p>\n","protected":false},"author":1,"featured_media":3237,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,6],"tags":[],"_links":{"self":[{"href":"https:\/\/gmbgorilla.com\/wp-json\/wp\/v2\/posts\/552"}],"collection":[{"href":"https:\/\/gmbgorilla.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gmbgorilla.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gmbgorilla.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/gmbgorilla.com\/wp-json\/wp\/v2\/comments?post=552"}],"version-history":[{"count":0,"href":"https:\/\/gmbgorilla.com\/wp-json\/wp\/v2\/posts\/552\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gmbgorilla.com\/wp-json\/wp\/v2\/media\/3237"}],"wp:attachment":[{"href":"https:\/\/gmbgorilla.com\/wp-json\/wp\/v2\/media?parent=552"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gmbgorilla.com\/wp-json\/wp\/v2\/categories?post=552"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gmbgorilla.com\/wp-json\/wp\/v2\/tags?post=552"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}