Given the complexity and breadth of Google’s search capabilities, numerous tactics can be employed to enhance your business’s presence in the results. From optimizing your Google Business Profile (GBP) to an optimized Google Ads campaign for immediate visibility, each section of the SERPs plays a critical role in your overall optimization efforts.<\/p>\n\n\n\n
Optimizing Your Business in the Google SERPs<\/h2>\n\n\n\n
The reason there are several ways to optimize your business on Google is because there are multiple sections in Google SERPs. Since GMB Gorilla focuses on local search, we will take a look at a typical Local SERP for a common search phrase. <\/p>\n\n\n\n
Local SERP Overview<\/h2>\n\n\n\n
The local search algorithm that controls which results are displayed and in what position is based on proximity, relevance, and prominence. <\/p>\n\n\n\n There are four sections to the local SERP: Google Ads, Search Generative Experience (SGE), Google Map and Local Pack, Organic Results. <\/p>\n\n\n\n Each of the four areas has different methods for optimizing results you can see from them. <\/p>\n\n\n\n Optimizing for these sections involves understanding their specific requirements and how they interact with Google’s local search algorithm<\/a>, which focuses on proximity, relevance, and prominence. While outside of the scope of this guide, here’s some direction on how to fully optimize your business on Google, section by section.<\/p>\n\n\n\n A well-optimized Google Business Profile is essential for local search success. Ensuring your GBP NAP (Name, Address, Phone Number), business hours, and website are accurate goes a long way to start. Remember, close to half of all Google Business Profiles have not been verified<\/a>. <\/p>\n\n\n\n You can influence the local search algorithm and increase your rankings on the map<\/a> and in the local pack by optimizing your profile\u2019s categories, service areas, services, and products. On an ongoing basis, you can then focus on getting more 5 star reviews on the profile and backlinks to your website in order to continue to climb up the rankings.\u00a0<\/p>\n\n\n\n Localized organic search results are becoming increasingly common, especially for “near me” searches. The best way to capture this increasing demand is to create specific landing pages for each location<\/a> and service or product you offer to appear in these searches. <\/p>\n\n\n\n You can come up with as many combinations as you have products\/services and markets. Beware, however, that in larger markets or competitive industries, you will also need to be building backlinks to these pages in order to see them get to the top of the organic search listings.\u00a0<\/p>\n\n\n\n The sponsored results are extremely visible and businesses should not get caught thinking search traffic is \u201cfree.\u201d You can show at the top of the page (before the Maps, Local Pack, and Organic) with Google LSA<\/a> and Google Ads. <\/p>\n\n\n\n This may seem overwhelming if you\u2019re new to this. You don\u2019t have to do all three at once. Of course if you have the resources, what\u2019re you waiting for? Put down the coconuts and get to work.<\/p>\n\n\n\n If that\u2019s not you, GMB Gorilla recommends starting with Google LSA or Google Ads and a small budget. You can get instant traffic to your business and learn what makes you money. Then you can use this to focus and speed up your GBP and website SEO efforts.<\/p>\n\n\n\n Of course for most businesses the easiest and lowest cost way to get started fully optimizing on Google is a Google Business Profile. This is a great place to start, especially if you are a service area business or in a retail setting, since these types of searches tend to show the Map and Local Pack frequently.<\/p>\n\n\n\n Optimizing your business on Google can be complex and time-consuming.<\/p>\n\n\n\n Don\u2019t get stuck in the mud or lost down an unbeaten trail. Let the King of Local Search, GMB Gorilla, fully optimize your Google My Business Profile for what you do and who you serve. <\/p>\n\n\n\n Check out more details<\/a> or give us a call today!<\/p>\n","protected":false},"excerpt":{"rendered":" Fully optimizing your business on Google requires multiple strategies to significantly increase your visibility, drive traffic, and enhance customer engagement. With multiple sections within the … Read More<\/a><\/p>\n","protected":false},"author":1,"featured_media":5857,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,7,10],"tags":[],"_links":{"self":[{"href":"https:\/\/gmbgorilla.com\/wp-json\/wp\/v2\/posts\/5851"}],"collection":[{"href":"https:\/\/gmbgorilla.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gmbgorilla.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gmbgorilla.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/gmbgorilla.com\/wp-json\/wp\/v2\/comments?post=5851"}],"version-history":[{"count":8,"href":"https:\/\/gmbgorilla.com\/wp-json\/wp\/v2\/posts\/5851\/revisions"}],"predecessor-version":[{"id":5862,"href":"https:\/\/gmbgorilla.com\/wp-json\/wp\/v2\/posts\/5851\/revisions\/5862"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gmbgorilla.com\/wp-json\/wp\/v2\/media\/5857"}],"wp:attachment":[{"href":"https:\/\/gmbgorilla.com\/wp-json\/wp\/v2\/media?parent=5851"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gmbgorilla.com\/wp-json\/wp\/v2\/categories?post=5851"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gmbgorilla.com\/wp-json\/wp\/v2\/tags?post=5851"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"Image](\"https:\/\/gmbgorilla.com\/wp-content\/uploads\/2023\/09\/Google-Business-Profile-Algorithm.png\" "\\"Google-Business-Profile-Algorithm\\"")
<\/figure>\n\n\n\n![\"\"](\"https:\/\/gmbgorilla.com\/wp-content\/uploads\/2024\/02\/Google-Local-SERP.png\" "\\"Google-Local-SERP\\"")
<\/figure>\n\n\n\n\n
Google Business Profile<\/h2>\n\n\n\n
![\"image](\"https:\/\/gmbgorilla.com\/wp-content\/uploads\/2023\/09\/google-business-profile-click-on-images.png\" "\\"google")
<\/figure>\n\n\n\nWebsite SEO<\/h2>\n\n\n\n
![\"\"](\"https:\/\/gmbgorilla.com\/wp-content\/uploads\/2022\/08\/local-seo-audit-hero-min.png\" "\\"local-seo-audit-hero-min\\"")
<\/figure>\n\n\n\nGoogle LSA and Google Ads<\/h2>\n\n\n\n
![\"Image](\"https:\/\/gmbgorilla.com\/wp-content\/uploads\/2023\/09\/google-ads.png\" "\\"google-ads\\"")
<\/figure>\n\n\n\n\n
Optimizing for All Three is the End Goal<\/h2>\n\n\n\n
![\"\"](\"https:\/\/gmbgorilla.com\/wp-content\/uploads\/2020\/07\/google-seo.png\" "\\"google-seo\\"")
<\/figure>\n\n\n\nThe Lowest Hanging Fruit is Your Google Business Profile<\/h2>\n\n\n\n
![\"Google](\"https:\/\/gmbgorilla.com\/wp-content\/uploads\/2021\/02\/Google-My-Business-Optimization-Checklist.png\" "\\"Google")
<\/figure>\n\n\n\nReady to Swing into the Top Position? Hire GMB Gorilla<\/h2>\n\n\n\n