How to Transfer Google My Business Ownership

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Handing over the reigns to your Google My Business account isn’t always an easy experience. Thankfully, it’s an easy task to check off your list! 

If you need to transfer Google My Business ownership, prepare yourself for a relatively quick process that’ll leave you plenty of time to forage for fruit, leaves, and seeds… or maybe something more exciting, like sending out that important email. 

Here’s how to transfer Google My Business ownership:

  1. Log into your Google My Business profile
  2. Click on the “Users” tab
  3. Find the user you want to transfer ownership to and click the icon to the right of their name
  4. Update their role and select “Primary Owner”
  5. Confirm the transfer

Before taking you through all the details of transferring ownership of your Google My Business profile, I want to make sure that you are making the right choice when adding a new owner.

Understanding Primary Ownership of Google My Business

Transferring primary ownership of your Google My Business account is no laughing matter. The owner has total control over the profile, which supersedes what a Manager can do.

There are three page roles available on a Google My Business account: Primary Owner, Manager, and Site manager. 

These roles organize users into a hierarchy of power – with the Primary Owner being the only user who can completely delete the account. 

Google has carefully broken down the distinguishing features of each role, so take a look at their chart below to really understand how important the owner of the account is.

5 Steps to Transferring Ownership of Google My Business

1. Log into your Google My Business profile

2. Click on the “Users” tab

3. Review the available users on your profile

Tip from the Gorilla: Need to add someone who isn’t on the account yet? Check out this blog to learn how to invite a user to your account. Once they’re added to your Google My Business, you can follow these steps to transfer ownership to them!

4. Find the user you want to transfer ownership to and click the icon to the right of their name

5. Update their role and select “Primary Owner”

6. As soon as you select “Primary Owner” a new window will open that asks you to confirm the transfer.

Carefully review this information and click “Transfer” to change ownership of your account.

Make the Best of Your Google My Business

Knowing what to do next with your Google My Business profile isn’t always a stroll in the jungle. On average, we give business owners back 18 hours a month to use on other strategic improvements. Let the experts make your Google My Business profile a strong competitor in this digital jungle. Learn more about our easy onboarding process and simple management package.