How to Hide Address on Google My Business

Sometimes, showing an address on a large public platform like Google may seem intimidating to some business owners who don’t want to risk getting bombed by negative reviews or attracting the wrong crowd.

As King of the Jungle, it’s my job to give you everything you need to know about how to hide your address on Google My Business. You can delete your address in an easy 7-step process that we’ll get right into!

Beware, though – hiding your address may do more harm than good. Stay tuned to the end of this guide to learn more about Service Area Businesses and the dangers of hiding your business address.

How to Hide Your Address on Google My Business

Step 1: Log into Your Profile

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Tip from the Gorilla: Don’t have a GMB profile yet to log into? Check out this blog to learn how to claim your business on Google My Business, this guide on how to get your business listed on Google Maps, or contact us for expert help setting up your account!

Step 2: Click the “Info” Tab

Step 3: Click the Pencil “Edit” Button

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Step 4: Select “Clear Address”

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Step 5: Apply Changes


Step 6: Confirm That Your Address was Removed

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What Does it Mean to Delete Your Address on Google My Business

One of the most important factors to consider when hiding your business address on Google My Business is whether or not your organization is a Service Area Business or a Hybrid Business.

According to Google, a service area business is:

“A business that visits or delivers to customers directly, but doesn’t serve customers at its business address. For example, a plumber or cleaning service. Service-area businesses may create only one profile for the metropolitan area that they serve.”

Similarly, Google defines a hybrid business as:

“A business that serves customers at its business address, and also directly visits or delivers to customers. For example, a restaurant that also delivers food. Hybrid businesses can show their storefront address, set their hours for when they’re staffed at that address, and designate a service area. If your business doesn’t have permanent on-site signage, it’s not eligible as a storefront and should be listed as a service-area business.”

These two business types differ greatly from the brick-and-mortar businesses we’re used to visiting in person. When you hide your business address on Google My Business, your organization will be grouped with service area and hybrid businesses.

This can cause problems when potential customers are looking for businesses like yours. While your profile will still appear, you will no longer show up for a majority of searches. 

So, before you hide your business address, it’s important to consider whether or not your business falls into these categories and whether hiding your address may do more harm than good.

Lost in the Jungle? Let the Gorilla Guide You Through

Need help knowing exactly how to manage your Google My Business profile? Let the Gorilla step in to guide you to the top of the food chain. Learn more about our easy onboarding process and simple management package.

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GMB Gorilla is the King of Local Search. He has been dominating the digital jungle for close to two decades and is dedicated to helping guide your profile to higher rankings. He answers your questions about Google Business Profiles and Local SEO via Ask the Gorilla. When not optimizing Google Business Profiles and dealing with Google's black hole support, he can be found munching on bananas. Lots of bananas.