What Do Posts on Google My Business Do?

Google My Business Posts are one of the best ways to share information about your business. Due to their highly visible placement on Google SERPs and on your GMB profile, many organizations are taking advantage of this free feature to better connect with their existing and potential customers.

But, one question that I commonly hear is “What do Posts on Google My Business Really Do for My Business?”

That’s a great question! So keep reading to learn more about the top 5 things that Google My Business Posts do for your business!

The Top 5 Ways Google My Business Posts Do For Your Business

After all these years maintaining my crown as King of the Jungle, I know a thing or two about Google My Business Posts and all the value they add to your business. While there are many more benefits to using GMB Posts, here are my top 5:

1. Let you Share News

Using Google My Business Posts to share news related to your business is an excellent way to get the word out. Instead of hooting and hollering from the tops of the trees in the hopes of your customers hearing your message, GMB Posts allow you to share your most important news front-and-center. That way, everyone who visits your profile can stay up-to-date with your business.

2. Gives You Free Advertising Space

Google Ads is one of the top paid advertising methods out there. But why wouldn’t you take advantage of the free advertising space provided by Google My Business Posts? If you have new specials, promos, or campaigns that you want to push, share them on a Post! You can include eye-catching images, great content, and call to actions so that your Post works like an advertisement for your business that you don’t need to pay for. 💸 

3. Sets You Apart from the Competition

Though many business owners update their GMB profiles, the number of organizations that actually make full use of Google My Business’s Post feature is much smaller. If you commit to posting to your GMB profile regularly to share news and other great information, you’ll set your business apart from the competition!

4. Become More Discoverable

Fully optimized profiles, including Posts, are more likely to get engagement on Google My Business. As Google gathers more data about your profile, your business is more likely to be discovered and rank highly in related searches. It’s important to keep in mind that a Post alone won’t boost your rankings, but a well-optimized profile that is getting engagement, new reviews, and more traffic will. So make the most out of all of Google My Business’s features – including Posts! 

5. Lets You Show Off Your Business

The final reason I love Google My Business Posts is their ability to showcase your business and show off the best things about your services! By creating great images and content, you’re essentially reinforcing your brand and boosting the credibility of your business. 

Want to Learn More About GMB Posts? Check Out These Guides

Need Help Making the Most of Your Google My Business Profile? Call the King of the Jungle

When it comes to managing your profile and creating great GMB Posts, you don’t have to do it alone. Let the Gorilla step in to guide you to the top of the food chain. Learn more about our easy onboarding process and simple management package.

GMB Gorilla in Suit


GMB Gorilla is the King of Local Search. He has been dominating the digital jungle for close to two decades and is dedicated to helping guide your profile to higher rankings. He answers your questions about Google Business Profiles and Local SEO via Ask the Gorilla. When not optimizing Google Business Profiles and dealing with Google's black hole support, he can be found munching on bananas. Lots of bananas.